Top Ads on Empiricus

Empiricus Background Introduction:

A Empiricus é a maior publicadora de educação financeira do Brasil. Nossas publicações sobre investimentos e proteção do patrimônio têm mais de 1,700,000 de leitores e nossos conteúdos pagos são assinados por mais de 180 mil pessoas físicas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Empiricus has been advertising and marketing on Facebook for many years. And Empiricus has placed 243 of ads on the Facebook platform in the last month. In the past few years,Empiricus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Empiricus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Empiricus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Empiricus.


1.Empiricus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Empiricus  Empiricus  Empiricus
Page Categories  News & Media Website  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Empiricus Marketing Objectives Analysis: 

Empiricus has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Empiricus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Empiricus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  [SALÁRIO-EXTRA NA QUARENTENA]  Carteira de Ações para VOCÊ App Empiricus 
Ad Copy Text  [SALÁRIO-EXTRA NA QUARENTENA] ✓ Sem sair de casa, ✓ Sem pedir um aumento pro seu chefe ✓ Sem ...  UMA ASSINATURA QUE JÁ RENDEU 875% DO IBOVESPA! AGORA COM UMA CONDIÇÃO ESPECIAL! - Uma equipe com...  O aplicativo que pode mudar a sua vida financeira. Baixe o App da Empiricus!
Link Description  Garantia de teste: 7 dias de degustação livre.  ASSINE O PLANO ANUAL COM CONDIÇÃO ESPECIAL!  APP Empiricus!
Website Link
Text Word Count 378  410  76
Like 35  478  21

Empiricus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Empiricus Top 1 ads got 35 likes. Empiricus uses a sentence with the finishing touch title: “[SALÁRIO-EXTRA NA QUARENTENA]”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Empiricus shared 378 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Empiricus should continue to optimize the ad content.

3.Empiricus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-05-2020-06-19  2020-05-06-2020-06-18  2020-05-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Empiricus are successful.

Empiricus Creative Analysis: 

Empiricus placed a Video ad in 2020-06-05-2020-06-19, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Empiricus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Empiricus has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Empiricus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-05-06-2020-06-18  2020-05-11-2020-06-18
During  15 days  44 days 39 days 
Like  35  478  21
Share  3  31  0
Comment  14  80  0

Advertising effectiveness is a direct manifestation of advertising. Empiricus ‘s Top 1 ad received 35 likes, 3 shares, 14 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Empiricus, helping Empiricus to grasp the ad data more clearly.