Top Ads on Embarcadero Technologies

Embarcadero Technologies Background Introduction:

Enterprise Strong development tools for cross-platform applications.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Embarcadero Technologies has been advertising and marketing on Facebook for many years. And Embarcadero Technologies has placed 60 of ads on the Facebook platform in the last month. In the past few years,Embarcadero Technologies has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Embarcadero Technologies on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Embarcadero Technologies. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Embarcadero Technologies.

BigSpy

1.Embarcadero Technologies Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Embarcadero Technologies  Embarcadero Technologies  Embarcadero Technologies
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Embarcadero Technologies Marketing Objectives Analysis: 

Embarcadero Technologies has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Embarcadero Technologies best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Embarcadero Technologies Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New in RAD Studio 10.4: TTitleBar for VCL  New in RAD Studio 10.4: LLDB Debugger for Win64 RAD Studio 10.4 Sydney - Now Available! 
Ad Copy Text  With the new title bar support in 10.4, you can now build modern enhanced title bars similar to the ...  A completely new debugger for C++Builder for Windows 64-bit, with greatly improved inspection of the...  RAD Studio 10.4 Sydney brings significant improvements for Windows 10 VCL desktop development, Delph...
Link Description  Download RAD Studio 10.4 Now!  Download RAD Studio 10.4 Now!  Download 10.4 Now!
Website Link  www.embarcadero.com  www.embarcadero.com  www.embarcadero.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 164  155  258
Like 21  27  6

Embarcadero Technologies Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Embarcadero Technologies Top 1 ads got 21 likes. Embarcadero Technologies uses a sentence with the finishing touch title: “New in RAD Studio 10.4: TTitleBar for VCL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Embarcadero Technologies shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Embarcadero Technologies should continue to optimize the ad content.

3.Embarcadero Technologies Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-18  2020-06-01-2020-06-18
Landing Page Link  https://www.embarcadero.com/products/rad-studio?utm_source=facebookpaid&utm_medium=social&utm_content=TTitleBar_RAD104  https://www.embarcadero.com/products/rad-studio?utm_source=facebookpaid&utm_medium=social&utm_content=LLDB_RAD104   https://www.embarcadero.com/products/rad-studio?utm_source=facebookpaid&utm_medium=social&utm_content=Download104_Sydneybg_blue

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Embarcadero Technologies are successful.

Embarcadero Technologies Creative Analysis: 

Embarcadero Technologies placed a Image ad in 2020-06-17-2020-06-20, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Embarcadero Technologies Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  Dominican  Dominican
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Embarcadero Technologies has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Embarcadero Technologies Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-18  2020-06-01-2020-06-18
During  4 days  2 days 18 days 
Like  21  27  6
Share  0  1  9
Comment  0  0  9

Advertising effectiveness is a direct manifestation of advertising. Embarcadero Technologies ‘s Top 1 ad received 21 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Embarcadero Technologies, helping Embarcadero Technologies to grasp the ad data more clearly.