Top Ads on Elu24
Elu24 Background Introduction:
Elu24.ee on Eesti kõige menukam meelelahutusportaal.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Elu24 has been advertising and marketing on Facebook for many years. And Elu24 has placed 50 of ads on the Facebook platform in the last month. In the past few years,Elu24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Elu24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Elu24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Elu24.
1.Elu24 Top 3 Ads Basic Understanding
|Page Categories||Media/News Company||Entertainment Website||Entertainment Website|
Elu24 Marketing Objectives Analysis:
Elu24 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Elu24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Elu24 Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Tunnustatud kunstnik Ave Nahkur üürib korterit, mida peab oma silmaga nägema||Taas intiimpilte müüma hakanud Merylin Nau sai austajalt helde kingi||SUUR LÄBIMURRE ⟩ Londoni politsei tuvastas Madeleine McCanni kadumises kahtlustatava isiku|
|Ad Copy Text||Piilu sisse.||Kasulik äri!||Lõpuks ometi tõeline juhtlõng!|
|Link Description||Nahkur on üldsusele tuntuks saanud eeskätt «Meie küla eitede» maalidega. Andekas naine on ka oma Mustamäe korterist kunstitaiese teinud.||Tõsielustaar ja modell Merylin Nau, kes teenib lisaraha alastipiltide müügiga, sai ühelt austajalt helde kingituse.||Londoni politsei avaldas Madeleine McCanni kadumises kahtlustatava isiku.|
|Text Word Count||13||14||34|
Elu24 Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Elu24 Top 1 ads got 37 likes. Elu24 uses a sentence with the finishing touch title: “Tunnustatud kunstnik Ave Nahkur üürib korterit, mida peab oma silmaga nägema”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Elu24 shared 13 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Elu24 should continue to optimize the ad content.
3.Elu24 Top 3 Ads Creative Selection
|Landing Page Link||https://kodustiil.elu24.ee/6990313/tunnustatud-kunstnik-ave-nahkur-uurib-korterit-mille-kujundus-votab-silme-eest-kirjuks||https://www.elu24.ee/6993427/taas-intiimpilte-muuma-hakanud-merylin-nau-sai-austajalt-helde-kingi||https://www.elu24.ee/6988714/londoni-politsei-tuvastas-madeleine-mccanni-kadumises-kahtlustatava-isiku?utm_cource=facebook.com&utm_medium=wallpost&utm_campaign=FB_boost&utm_term=001001|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Elu24 are successful.
Elu24 Creative Analysis:
Elu24 placed a Image ad in 2020-06-07-2020-06-14, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Elu24 Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Elu24 has the best conversion in Estonia, and can advertise more in Estonia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Elu24 Top 3 Ads Performance Display
|During||8 days||4 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Elu24 ‘s Top 1 ad received 37 likes, 4 shares, 18 comments in just 8 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Elu24, helping Elu24 to grasp the ad data more clearly.