Top Ads on Elsevier Author Services

Elsevier Author Services Background Introduction:

Elsevier Solutions for Scientific Research and Publishing Process for all stages of the Publishing Process with Elsevier Author Services

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Elsevier Author Services has been advertising and marketing on Facebook for many years. And Elsevier Author Services has placed 36 of ads on the Facebook platform in the last month. In the past few years,Elsevier Author Services has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Elsevier Author Services on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Elsevier Author Services. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Elsevier Author Services.

BigSpy

1.Elsevier Author Services Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Elsevier Author Services  Elsevier Author Services  Elsevier Author Services
Page Categories  Science Website  Science Website  Science Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Elsevier Author Services Marketing Objectives Analysis: 

Elsevier Author Services has been operating in Science Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Elsevier Author Services best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Elsevier Author Services Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Language Editing Services  Elsevier Author Services Elsevier Author Services 
Ad Copy Text  Ensure that your work is written in correct English before submission. Editing into proper scienti...  Whether you are planning your next research project or working on a manuscript, Elsevier Author Serv...  Do you know you can benefit from a special discount when using our English Language Editing, Transla...
Link Description  Discover some of the tools available to support you on your research journey.  Discover some of the tools available to support you on your research journey.  Do you know you can benefit from a special discount when using our English Language Editing, Translation or Illustration services? To find out more about Group Deals, please contact our Group Deals Team.
Website Link  webshop.elsevier.com  webshop.elsevier.com  www.facebook.com
CTA  GET_QUOTE  LEARN_MORE  
Text Word Count 249  157  203
Like 3064  522  2196

Elsevier Author Services Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Elsevier Author Services Top 1 ads got 3064 likes. Elsevier Author Services uses a sentence with the finishing touch title: “Language Editing Services”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Elsevier Author Services shared 249 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Elsevier Author Services should continue to optimize the ad content.

3.Elsevier Author Services Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-03-2020-06-20  2020-04-17-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://webshop.elsevier.com/  https://webshop.elsevier.com/?utm_source=fb&utm_medium=social&utm_campaign=prospecting&utm_content=authorservices   https://www.facebook.com/2260476650877846/posts/2616061585319349/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Elsevier Author Services are successful.

Elsevier Author Services Creative Analysis: 

Elsevier Author Services placed a Image ad in 2020-02-03-2020-06-20, and got 3064 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Elsevier Author Services Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovak,Bosnia Hercegovina,Romania...  Romania  Greece
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Elsevier Author Services has the best conversion in Slovak,Bosnia Hercegovina,Romania..., and can advertise more in Slovak,Bosnia Hercegovina,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Elsevier Author Services Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-03-2020-06-20  2020-04-17-2020-06-18  2020-06-16-2020-06-18
During  139 days  63 days 3 days 
Like  3064  522  2196
Share  641  89  11
Comment  80  6  4

Advertising effectiveness is a direct manifestation of advertising. Elsevier Author Services ‘s Top 1 ad received 3064 likes, 641 shares, 80 comments in just 139 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Elsevier Author Services, helping Elsevier Author Services to grasp the ad data more clearly.