Top Ads on Ellana Mineral Cosmetics

Ellana Mineral Cosmetics Background Introduction:

Ellana Mineral Cosmetics is the No. 1 Mineral Makeup brand in the Philippines that offers makeup with skin care benefits. Our product ranges from primers, foundations, eyeshadow & blush powdered pigments, lipsticks & tints, to setting sprays.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ellana Mineral Cosmetics has been advertising and marketing on Facebook for many years. And Ellana Mineral Cosmetics has placed 153 of ads on the Facebook platform in the last month. In the past few years,Ellana Mineral Cosmetics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ellana Mineral Cosmetics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ellana Mineral Cosmetics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ellana Mineral Cosmetics.


1.Ellana Mineral Cosmetics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ellana Mineral Cosmetics  Ellana Mineral Cosmetics  Ellana Mineral Cosmetics
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ellana Mineral Cosmetics Marketing Objectives Analysis: 

Ellana Mineral Cosmetics has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ellana Mineral Cosmetics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ellana Mineral Cosmetics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use code: LOVE250 ✨  Use code: LOVE250 ✨ Use code: LOVE250 ✨ 
Ad Copy Text  Hey Ellana girl. Enjoy a FREE GIFT + FREE SHIPPING + ₱250 OFF your purchase for a min. spend of ...  Hey Ellana girl. Enjoy a FREE GIFT + FREE SHIPPING + ₱250 OFF your purchase for a min. spend of ...  Hey Ellana girl. Enjoy a FREE GIFT + FREE SHIPPING + ₱250 OFF your purchase for a min. spend of ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 140  140  140
Like 50  72  22

Ellana Mineral Cosmetics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ellana Mineral Cosmetics Top 1 ads got 50 likes. Ellana Mineral Cosmetics uses a sentence with the finishing touch title: “Use code: LOVE250 ✨”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ellana Mineral Cosmetics shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ellana Mineral Cosmetics should continue to optimize the ad content.

3.Ellana Mineral Cosmetics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-17-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ellana Mineral Cosmetics are successful.

Ellana Mineral Cosmetics Creative Analysis: 

Ellana Mineral Cosmetics placed a Video ad in 2020-06-16-2020-06-19, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ellana Mineral Cosmetics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ellana Mineral Cosmetics has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ellana Mineral Cosmetics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-17-2020-06-18
During  4 days  3 days 2 days 
Like  50  72  22
Share  2  2  1
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. Ellana Mineral Cosmetics ‘s Top 1 ad received 50 likes, 2 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ellana Mineral Cosmetics, helping Ellana Mineral Cosmetics to grasp the ad data more clearly.