Top Ads on Elephant Bookstore

Elephant Bookstore Background Introduction:

Elephant Bookstore Ltd., Sofia, Bulgaria 1000, 31 Shishman st.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Elephant Bookstore has been advertising and marketing on Facebook for many years. And Elephant Bookstore has placed 58 of ads on the Facebook platform in the last month. In the past few years,Elephant Bookstore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Elephant Bookstore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Elephant Bookstore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Elephant Bookstore.

BigSpy

1.Elephant Bookstore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Elephant Bookstore  Elephant Bookstore  Elephant Bookstore
Page Categories  Comic Bookstore  Comic Bookstore  Comic Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  opencart  N/A

Elephant Bookstore Marketing Objectives Analysis: 

Elephant Bookstore has been operating in Comic Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Elephant Bookstore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Elephant Bookstore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JOBS.BG - Книжар - Sales Advisor, София, обява за работа от Елефант Букстор ООД  Лицензиран Хари Потър Мърч | до -60% Elephant Bookstore 
Ad Copy Text  -  До 60% отстъпка на всички лицензирани продукти на Wizarding W...  ⭐Elephant Bookstore - винтидж книжарница и място за оригинални ...
Link Description  Важно.  Телефонно позвъняване получават единствено одобрените за разговор кандидати. Отговаряме предимно на временно одобрените кандидатури без поеман ...  Поръчай тук >>  ⭐Elephant Bookstore - винтидж книжарница и място за оригинални подаръци. Вижте настоящите ни промоции до 60% #отстъпка: https://elephantbookstore.com/bg/product/promo.html
Website Link  www.jobs.bg  elephantbookstore.com  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  
Text Word Count 447  179  251
Like 30  56  236

Elephant Bookstore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Elephant Bookstore Top 1 ads got 30 likes. Elephant Bookstore uses a sentence with the finishing touch title: “JOBS.BG - Книжар - Sales Advisor, София, обява за работа от Елефант Букстор ООД”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Elephant Bookstore shared 447 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Elephant Bookstore should continue to optimize the ad content.

3.Elephant Bookstore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-01-2020-06-18  2020-05-20-2020-06-13
Landing Page Link  https://www.jobs.bg/job/5311707  https://elephantbookstore.com/bg/%D0%B1%D1%80%D0%B0%D0%BD%D0%B4%D0%BE%D0%B2%D0%B5/%D1%85%D0%B0%D1%80%D0%B8-%D0%BF%D0%BE%D1%82%D1%8A%D1%80-c226c372.html?utm_source=facebook   https://www.facebook.com/ElephantBookstoreSofia/?refid=28&_ft_=adid.6195068453629:qid.6837909453867894650:mf_story_key.-8367292902651803175:is_sponsored.1:ei.AI@AQKWkXNya5Z7wZRlcqRWLZ8eKv_U98bMUt9vqK4rcfgIguCDFfq7CERekM67xYYAmvQcOJ60ASUa4fsuCT48pB0_:top_level_post_id.3259700347373320:content_owner_id_new.149165718426814:page_id.149165718426814:src.22:photo_id.3259700347373320:story_location.5:story_attachment_style.photo:view_time.1592074439:filter.h_nor:tds_flgs.3:actrs.149165718426814:page_insights.%7B%22149165718426814%22:%7B%22page_id%22:149165718426814,%22page_id_type%22:%22page%22,%22actor_id%22:149165718426814,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590071172,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3259700347373320%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:149165718426814,%22page_id%22:149165718426814,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Elephant Bookstore are successful.

Elephant Bookstore Creative Analysis: 

Elephant Bookstore placed a Image ad in 2020-06-16-2020-06-18, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Elephant Bookstore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Bulgaria  Bulgaria
Language  Bulgarian  Bulgarian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Elephant Bookstore has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Elephant Bookstore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-01-2020-06-18  2020-05-20-2020-06-13
During  3 days  18 days 25 days 
Like  30  56  236
Share  1  1  9
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. Elephant Bookstore ‘s Top 1 ad received 30 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Elephant Bookstore, helping Elephant Bookstore to grasp the ad data more clearly.