Top Ads on Electric Kiwi
Electric Kiwi Background Introduction:
The smaller, smarter power company using smart technology to bring Kiwis guaranteed savings and low electricity prices every day.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Electric Kiwi has been advertising and marketing on Facebook for many years. And Electric Kiwi has placed 65 of ads on the Facebook platform in the last month. In the past few years,Electric Kiwi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Electric Kiwi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Electric Kiwi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Electric Kiwi.
1.Electric Kiwi Top 3 Ads Basic Understanding
|Name||Electric Kiwi||Electric Kiwi||Electric Kiwi|
|Page Categories||Electric Utility Provider||Electric Utility Provider||Electric Utility Provider|
Electric Kiwi Marketing Objectives Analysis:
Electric Kiwi has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Electric Kiwi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Electric Kiwi Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Join in 2 mins. T&Cs apply||Join in 2 mins. T&Cs apply||Join in 2 mins|
|Ad Copy Text||We’re so confident that you’ll save in your first year that we guarantee it. You also get no con...||Guaranteed savings, no contracts and an hour of free off-peak power every day.||Guaranteed savings, no contracts and an hour of free off-peak power every day.|
|Link Description||Independent Kiwi power. Get guaranteed savings, no contracts and an hour of free off-peak power every day||Independent Kiwi power. Get guaranteed savings, no contracts and an hour of free off-peak power every day||Guaranteed savings. T&Cs apply|
|Text Word Count||202||78||78|
Electric Kiwi Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Electric Kiwi Top 1 ads got 48 likes. Electric Kiwi uses a sentence with the finishing touch title: “Join in 2 mins. T&Cs apply”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Electric Kiwi shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Electric Kiwi should continue to optimize the ad content.
3.Electric Kiwi Top 3 Ads Creative Selection
|Landing Page Link||https://www.electrickiwi.co.nz:443/go/ek-bfp/?utm_source=facebook&utm_medium=banner&utm_term=learn_more&utm_campaign=interest_prospecting&utm_content=covid_apr20_gsave&utm_nooverride=1&fbclid=IwAR2uFwiI-IN3xk1tMsS6Q8DOSqC6GWqLu8DGr8xENPGb4UZidZnlgglhWRs||https://www.electrickiwi.co.nz/go/ek-sur/?utm_source=facebook&utm_medium=banner&utm_term=learn_more&utm_campaign=FB-Stu-Acquisition&utm_content=remarketing-national-app&utm_nooverride=1&fbclid=IwAR08DBWxmoko7DjCxEi6ovtydSvG5RI2ItkQM8w1cwDwQYeVUUW_suTJC4g||https://www.electrickiwi.co.nz:443/go/ek-bfp/?utm_source=facebook&utm_medium=banner&utm_term=learn_more&utm_campaign=interest_prospecting&utm_content=covid_apr20_benefits&utm_nooverride=1&fbclid=IwAR0vPERxC8EGcH8DFHxmIybCFQD1nWF1iEYaawtqTH21pzvYD9FwRGOo7ak|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Electric Kiwi are successful.
Electric Kiwi Creative Analysis:
Electric Kiwi placed a Image ad in 2020-04-19-2020-06-19, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Electric Kiwi Top 3 Ads Audience Analysis:
|Country||New Zealand,Nepal||N/A||New Zealand|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Electric Kiwi has the best conversion in New Zealand,Nepal, and can advertise more in New Zealand,Nepal in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Electric Kiwi Top 3 Ads Performance Display
|During||62 days||53 days||53 days|
Advertising effectiveness is a direct manifestation of advertising. Electric Kiwi ‘s Top 1 ad received 48 likes, 4 shares, 19 comments in just 62 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Electric Kiwi, helping Electric Kiwi to grasp the ad data more clearly.