Top Ads on ElPeriódico Guatemala

ElPeriódico Guatemala Background Introduction:

El diario que juega el papel de contrapeso más agresivo, menos complaciente, mas crítico e inconformista frente a los abusos del poder público.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ElPeriódico Guatemala has been advertising and marketing on Facebook for many years. And ElPeriódico Guatemala has placed 42 of ads on the Facebook platform in the last month. In the past few years,ElPeriódico Guatemala has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ElPeriódico Guatemala on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ElPeriódico Guatemala. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ElPeriódico Guatemala.

BigSpy

1.ElPeriódico Guatemala Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ElPeriódico Guatemala  ElPeriódico Guatemala  ElPeriódico Guatemala
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

ElPeriódico Guatemala Marketing Objectives Analysis: 

ElPeriódico Guatemala has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ElPeriódico Guatemala best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ElPeriódico Guatemala Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ElPeriódico Guatemala  Una ecuación con dos incógnitas Estados Unidos: Lecciones sobre la democracia 
Ad Copy Text  elPeriódico rechaza los abusos y excesos de poder, las prácticas de terrorismo de Estado, la glori...  OPINIÓN - Las incógnitas son salud y economía, que tienen que actuar en armonía, ya que sin salu...  "El mismo análisis frío que utilizaba como diplomático en el exterior lo debo enfocar ahora en mi...
Link Description  elPeriódico rechaza los abusos y excesos de poder, las prácticas de terrorismo de Estado, la glorificación de la violencia y la represión bestial de las manifestaciones y del libre ejercicio periodístico, al margen de las ideologías  Por: Federico Bauer Rodríguez  Domingo
Website Link  www.facebook.com  elperiodico.com.gt  bit.ly
CTA      
Text Word Count 238  254  181
Like 3812  395  434

ElPeriódico Guatemala Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ElPeriódico Guatemala Top 1 ads got 3812 likes. ElPeriódico Guatemala uses a sentence with the finishing touch title: “ElPeriódico Guatemala”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ElPeriódico Guatemala shared 238 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ElPeriódico Guatemala should continue to optimize the ad content.

3.ElPeriódico Guatemala Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-11  2020-06-10-2020-06-11  2020-06-07-2020-06-07
Landing Page Link  https://www.facebook.com/elperiodico/photos/a.253353392831/10157709028487832/?type=3  https://elperiodico.com.gt/opinion/2020/06/10/una-ecuacion-con-dos-incognitas-3/   https://elperiodico.com.gt/domingo/2020/06/07/estados-unidos-lecciones-sobre-la-democracia/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ElPeriódico Guatemala are successful.

ElPeriódico Guatemala Creative Analysis: 

ElPeriódico Guatemala placed a Image ad in 2020-06-04-2020-06-11, and got 3812 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ElPeriódico Guatemala Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  Guatemala  Guatemala
Language  Spanish  Portuguese  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ElPeriódico Guatemala has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ElPeriódico Guatemala Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-11  2020-06-10-2020-06-11  2020-06-07-2020-06-07
During  8 days  2 days 1 days 
Like  3812  395  434
Share  383  68  73
Comment  416  24  30

Advertising effectiveness is a direct manifestation of advertising. ElPeriódico Guatemala ‘s Top 1 ad received 3812 likes, 383 shares, 416 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ElPeriódico Guatemala, helping ElPeriódico Guatemala to grasp the ad data more clearly.