Top Ads on El Rancho Restaurant

El Rancho Restaurant Background Introduction:

Restaurante de cocina puertorriqueña en donde puede deleitar exquisitos platos, postres, tapas, variedad de vinos, steaks, pescados y mariscos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

El Rancho Restaurant has been advertising and marketing on Facebook for many years. And El Rancho Restaurant has placed 19 of ads on the Facebook platform in the last month. In the past few years,El Rancho Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for El Rancho Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for El Rancho Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from El Rancho Restaurant.

BigSpy

1.El Rancho Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  El Rancho Restaurant  El Rancho Restaurant  El Rancho Restaurant
Page Categories  Mexican Restaurant  Mexican Restaurant  Mexican Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

El Rancho Restaurant Marketing Objectives Analysis: 

El Rancho Restaurant has been operating in Mexican Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. El Rancho Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.El Rancho Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Restaurant El Rancho  Restaurant El Rancho Restaurant El Rancho 
Ad Copy Text  No hay nada tan tierno y natural como el amor de una madre.❤ Por eso hoy queremos que le dediques...  -  Los domingos son para disfrutar en familia en el buffet de El Rancho.
Link Description  No hay nada tan tierno y natural como el amor de una madre.❤ Por eso hoy queremos que le dediques las palabras más tiernas y entre todas las respuestas sortearemos una parrillada para 4 personas. Pasos a seguir: - Dedica unas palabras tiernas a tu mamá. - Dale like y comparte esta publicación (en modo público). ¡Y listo ya estarás participando! El ganador será escogido por medio de un sorteo digital y se dará a conocer el día 9 de mayo del 2019 a las 2:00 p.m. Bases y condiciones: http://bit.ly/2LgJMU4  “Esta casa no es restaurante para comer lo que tú quieras” Todos identificamos a nuestras mamás por esas típicas frases que siempre nos recuerdan. Comenta una frase típica de mamá que conozcas.  Los domingos son para disfrutar en familia en el buffet de El Rancho.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 524  203  69
Like 501  161  472

El Rancho Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. El Rancho Restaurant Top 1 ads got 501 likes. El Rancho Restaurant uses a sentence with the finishing touch title: “Restaurant El Rancho”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. El Rancho Restaurant shared 524 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. El Rancho Restaurant should continue to optimize the ad content.

3.El Rancho Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-03-2019-05-09  2019-05-07-2019-05-09  2019-05-05-2019-05-09
Landing Page Link  https://www.facebook.com/ElRanchoRestaurant/photos/a.1005920646126048/2351025081615591/?type=3  https://www.facebook.com/ElRanchoRestaurant/photos/a.1005920646126048/2351796058205160/?type=3   https://www.facebook.com/ElRanchoRestaurant/photos/a.1005920646126048/2338705776180855/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by El Rancho Restaurant are successful.

El Rancho Restaurant Creative Analysis: 

El Rancho Restaurant placed a Image ad in 2019-05-03-2019-05-09, and got 501 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.El Rancho Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

El Rancho Restaurant has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.El Rancho Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-03-2019-05-09  2019-05-07-2019-05-09  2019-05-05-2019-05-09
During  7 days  3 days 5 days 
Like  501  161  472
Share  321  10  19
Comment  347  110  32

Advertising effectiveness is a direct manifestation of advertising. El Rancho Restaurant ‘s Top 1 ad received 501 likes, 321 shares, 347 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for El Rancho Restaurant, helping El Rancho Restaurant to grasp the ad data more clearly.