Top Ads on El Segundo Police Department

El Segundo Police Department Background Introduction:

Our MISSION is to provide a safe and secure community while treating all people with dignity and respect.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

El Segundo Police Department has been advertising and marketing on Facebook for many years. And El Segundo Police Department has placed 6 of ads on the Facebook platform in the last month. In the past few years,El Segundo Police Department has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for El Segundo Police Department on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for El Segundo Police Department. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from El Segundo Police Department.

BigSpy

1.El Segundo Police Department Top 3 Ads Basic Understanding

   top1  top2  top3
Name  El Segundo Police Department  El Segundo Police Department  El Segundo Police Department
Page Categories  Law Enforcement Agency  Law Enforcement Agency  Law Enforcement Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

El Segundo Police Department Marketing Objectives Analysis: 

El Segundo Police Department has been operating in Law Enforcement Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. El Segundo Police Department best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.El Segundo Police Department Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Uniquely El Segundo  El Segundo Police Department Uniquely El Segundo 
Ad Copy Text  Join the ESPD. $25K Lateral Signing Bonus. Full Education Reimbursement.  no setting  Join the ESPD. $25K Lateral Signing Bonus. Full Education Reimbursement.
Link Description  Uniquely ESPD  N/A  Uniquely ESPD
Website Link  www.joinespd.com  www.joinespd.com  www.joinespd.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 72  0  72
Like 0  0  1

El Segundo Police Department Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. El Segundo Police Department Top 1 ads got 0 likes. El Segundo Police Department uses a sentence with the finishing touch title: “Uniquely El Segundo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. El Segundo Police Department shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. El Segundo Police Department should continue to optimize the ad content.

3.El Segundo Police Department Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-03-12-2019-04-25  2019-03-12-2019-04-25  2019-03-18-2019-04-25
Landing Page Link  https://www.joinespd.com/?utm_source=facebook&utm_medium=social&utm_campaign=espd2019&utm_content=static  https://www.joinespd.com/?utm_source=instagram&utm_medium=social&utm_campaign=espd2019&utm_content=carousel   https://www.joinespd.com/?utm_source=facebook&utm_medium=social&utm_campaign=espd2019&utm_content=static

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by El Segundo Police Department are successful.

El Segundo Police Department Creative Analysis: 

El Segundo Police Department placed a Image ad in 2019-03-12-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.El Segundo Police Department Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  Spanish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

El Segundo Police Department has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.El Segundo Police Department Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-12-2019-04-25  2019-03-12-2019-04-25  2019-03-18-2019-04-25
During  45 days  45 days 39 days 
Like  0  0  1
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. El Segundo Police Department ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for El Segundo Police Department, helping El Segundo Police Department to grasp the ad data more clearly.