Top Ads on El Palacio de Hierro

El Palacio de Hierro Background Introduction:

http://www.elpalaciodehierro.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

El Palacio de Hierro has been advertising and marketing on Facebook for many years. And El Palacio de Hierro has placed 154 of ads on the Facebook platform in the last month. In the past few years,El Palacio de Hierro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for El Palacio de Hierro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for El Palacio de Hierro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from El Palacio de Hierro.

BigSpy

1.El Palacio de Hierro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  El Palacio de Hierro  El Palacio de Hierro  El Palacio de Hierro
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

El Palacio de Hierro Marketing Objectives Analysis: 

El Palacio de Hierro has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. El Palacio de Hierro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.El Palacio de Hierro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apple Watch Series 5, 40 mm Gris Espacial Correa Deportiva  Días Amarillos Días Amarillos 
Ad Copy Text  Descubre la magia y el poder creativo con la línea de productos Apple. ¡Estrena ahora!  Es momento de armar el mejor atuendo para papá en los Días Amarillos. Acentúa su estilo con marca...  Sorprende a papá con un outfit que combina lo formal y deportivo, sólo en los Días Amarillos de E...
Link Description  N/A  N/A  N/A
Website Link  www.elpalaciodehierro.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 88  147  139
Like 0  55  122

El Palacio de Hierro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. El Palacio de Hierro Top 1 ads got 0 likes. El Palacio de Hierro uses a sentence with the finishing touch title: “Apple Watch Series 5, 40 mm Gris Espacial Correa Deportiva”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. El Palacio de Hierro shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. El Palacio de Hierro should continue to optimize the ad content.

3.El Palacio de Hierro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://www.elpalaciodehierro.com/apple-apple-watch-series-5-40-mm-gris-espacial-correa-deportiva-40466735.html?utm_source=facebook&utm_medium=social&utm_campaign=COOP-FB-HOT_SALE-APPLE-070520-250620-TR-TRAFICO_SITIO&utm_content=DPA-PAPAS-1080X1080&fbclid=IwAR0Nk9iutEUj-SREO8ni1i6570I4hofe5YPO9Q8uXCFMx2ZJdg7wE5sGkJw  https://www.facebook.com/ElPalaciodeHierro/?_vref_=303391701054436&refid=28&_ft_=adid.23844820302760178:qid.6839744217663447169:mf_story_key.-804539520239529658:is_sponsored.1:ei.AI@AQKIgh8VutHgJtysXur1MTA1qu1uf_aEVFJAbfqCDabUsINWucyn9g66aTplBhtQMFYVRUdvvVSfNWGDB2K0epLt:top_level_post_id.10158344284924383:content_owner_id_new.133700114382:call_to_action_type.LEARN_MORE:page_id.133700114382:src.22:photo_id.303391701054436:story_location.5:story_attachment_style.rich_media_collection:view_time.1592502047:filter.h_nor:tds_flgs.3:actrs.133700114382:page_insights.%7B%22133700114382%22:%7B%22page_id%22:133700114382,%22page_id_type%22:%22page%22,%22actor_id%22:133700114382,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591918137,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158344284924383%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:133700114382,%22page_id%22:133700114382,%22post_id%22:10158344284924383,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/133700114382/posts/10158344283369383/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by El Palacio de Hierro are successful.

El Palacio de Hierro Creative Analysis: 

El Palacio de Hierro placed a Carousel ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.El Palacio de Hierro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

El Palacio de Hierro has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.El Palacio de Hierro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  2 days  8 days 8 days 
Like  0  55  122
Share  0  0  2
Comment  0  3  2

Advertising effectiveness is a direct manifestation of advertising. El Palacio de Hierro ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for El Palacio de Hierro, helping El Palacio de Hierro to grasp the ad data more clearly.