Top Ads on El País UY

El País UY Background Introduction:

Bienvenidos a la comunidad de El País, un espacio que reúne a nuestros lectores para conversar sobre temas de interés e intercambiar buenas ideas

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

El País UY has been advertising and marketing on Facebook for many years. And El País UY has placed 40 of ads on the Facebook platform in the last month. In the past few years,El País UY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for El País UY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for El País UY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from El País UY.

BigSpy

1.El País UY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  El País UY  El País UY  El País UY
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

El País UY Marketing Objectives Analysis: 

El País UY has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. El País UY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.El País UY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HSBC Uruguay desarrolla una app que se exporta al mundo  El País quiere conocer TU OPINIÓN Fundación MAPFRE donará US$ 500.000. 
Ad Copy Text  De una forma tan sencilla como segura, iBanca pone en la palma de la mano del cliente de la instituc...  no setting  no setting
Link Description  N/A  Cuéntanos como mejorar nuestra información.  La aseguradora refuerza su compromiso social al donar insumos y equipos médicos, entre ellos un tomógrafo de última generación con capacidad de realizar 32 cortes 
Website Link  www.elpais.com.uy  docs.google.com  negocios.elpais.com.uy
CTA  WATCH_MORE  LEARN_MORE  WATCH_MORE
Text Word Count 159  0  0
Like 40  0  0

El País UY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. El País UY Top 1 ads got 40 likes. El País UY uses a sentence with the finishing touch title: “HSBC Uruguay desarrolla una app que se exporta al mundo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. El País UY shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. El País UY should continue to optimize the ad content.

3.El País UY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-19  2020-04-20-2020-04-28  2020-04-27-2020-04-28
Landing Page Link  https://www.elpais.com.uy/el-empresario/hsbc-uruguay-desarrolla-app-exporta-mundo.html?utm_medium=elpaisuyfb&utm_source=Facebook  https://docs.google.com/forms/d/e/1FAIpQLSdW0m2xFwPYuCitzk8K9GuCTGe6vfOCLUQU0EeYXSAEVvbSsg/viewform   https://negocios.elpais.com.uy/noticias/mapfre-uruguay-destinara-us-ayudar-combatir-covid.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by El País UY are successful.

El País UY Creative Analysis: 

El País UY placed a Image ad in 2020-06-04-2020-06-19, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.El País UY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Uruguay  Uruguay  Uruguay
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

El País UY has the best conversion in Uruguay, and can advertise more in Uruguay in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.El País UY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-04-20-2020-04-28  2020-04-27-2020-04-28
During  16 days  9 days 2 days 
Like  40  0  0
Share  13  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. El País UY ‘s Top 1 ad received 40 likes, 13 shares, 4 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for El País UY, helping El País UY to grasp the ad data more clearly.