Top Ads on El Espectador

El Espectador Background Introduction:

Noticias de Colombia y el mundo. El Espectador, el valor de la Información.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

El Espectador has been advertising and marketing on Facebook for many years. And El Espectador has placed 93 of ads on the Facebook platform in the last month. In the past few years,El Espectador has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for El Espectador on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for El Espectador. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from El Espectador.

BigSpy

1.El Espectador Top 3 Ads Basic Understanding

   top1  top2  top3
Name  El Espectador  El Espectador  El Espectador
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

El Espectador Marketing Objectives Analysis: 

El Espectador has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. El Espectador best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.El Espectador Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  El Espectador  Expresidentes de Estados Unidos rompen con la tradición y opinan sobre las protestas en el país La serpiente mordiéndose la cola 
Ad Copy Text  ¿ ? Con el Plan Profesores de El Espectador, en alianza con la plataforma educativa Tomi D...  La grave situación de orden público que se vive en ese país ha hecho que se quebrara una vieja tr...  #OPINIÓN "Al margen de la prepotencia de la ministra que habla del cargo oficial del hijo de 40 com...
Link Description  N/A  La muerte de George Floyd a manos de la policía el pasado 25 de mayo en Minesota ha generado una ola de indignación que se ha esparcido a lo largo y ancho de Estados Unidos. Protestas, manifestaciones y alguno que otro disturbio se han presentado en varios puntos del país en la última semana, al tiempo que se intensifican las críticas al presidente Donald Trump por su gestión de esta situación.  Alicia Arango, enérgica ministra del Interior, es más conocida en el país político por pertenecer al círculo íntimo de Álvaro Uribe Vélez que por sus méritos públicos. No exagero si digo que, hace unos años, nadie se la hubiera imaginado como la funcionaria más importante de un gabinete ministerial por encima de personajes con vuelo propio, como Carlos Holmes Trujillo: las ventajas de ser cercana al jefe supremo. Arango, con el tono agresivo que ya le conocen los medios, fue la encargada de lavar, ante la ciudadanía, la fea presentación que tuvo y sigue teniendo en Colombia y, ante todo, en los organismos internacionales de derechos humanos, el nombramiento de Jorge Rodrigo Tovar, hijo de uno de los cinco criminales mayores del paramilitarismo, Rodrigo Tovar Pupo que, ciertamente, se desmovilizó con su bloque Norte en el proceso abierto por el gobierno Uribe hace 15 años, pero quien nunca colaboró plenamente con la justicia, menos con la verdad y la reparación de sus miles de víctimas.
Website Link  profesores.elespectador.com  www.elespectador.com  elespectador.com
CTA  GET_OFFER    
Text Word Count 180  331  314
Like 63  901  1972

El Espectador Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. El Espectador Top 1 ads got 63 likes. El Espectador uses a sentence with the finishing touch title: “El Espectador”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. El Espectador shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. El Espectador should continue to optimize the ad content.

3.El Espectador Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-21-2020-06-17  2020-06-04-2020-06-08  2020-05-27-2020-05-31
Landing Page Link  https://profesores.elespectador.com/?fbclid=IwAR36vAl0gPQALa86cHSnAYE2GiKCOXthFmNkWAQFVnI4Oq5EnOfCcYPftlk  https://www.elespectador.com/noticias/el-mundo/expresidentes-de-estados-unidos-rompen-con-la-tradicion-y-opinan-sobre-las-protestas-en-el-pais-articulo-922593   https://www.elespectador.com/opinion/la-serpiente-mordiendose-la-cola-columna-921277?fbclid=IwAR3uep8_l90Bp5FP9IZJcym-LoJAcW2em7hmrzzyX6NsVUSTZ8dqEi2ud1o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by El Espectador are successful.

El Espectador Creative Analysis: 

El Espectador placed a Carousel ad in 2020-04-21-2020-06-17, and got 63 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.El Espectador Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Colombia  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

El Espectador has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.El Espectador Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-17  2020-06-04-2020-06-08  2020-05-27-2020-05-31
During  36 days  5 days 5 days 
Like  63  901  1972
Share  11  449  2805
Comment  6  119  572

Advertising effectiveness is a direct manifestation of advertising. El Espectador ‘s Top 1 ad received 63 likes, 11 shares, 6 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for El Espectador, helping El Espectador to grasp the ad data more clearly.