Top Ads on Efteling

Efteling Background Introduction:

Efteling (official), een Wereld vol Wonderen. ✨ Check voor je bezoek altijd onze site voor informatie over openingstijden, attracties en meer!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Efteling has been advertising and marketing on Facebook for many years. And Efteling has placed 87 of ads on the Facebook platform in the last month. In the past few years,Efteling has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Efteling on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Efteling. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Efteling.

BigSpy

1.Efteling Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Efteling  Efteling  Efteling
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Efteling Marketing Objectives Analysis: 

Efteling has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Efteling best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Efteling Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nu tot 25% korting op je verblijf bij Efteling  Efteling Theme Park Resort Winter Efteling met € 2,- korting 
Ad Copy Text  Voordelig overnachten bij Efteling. Ontvang tot 25% korting op je verblijf! ✨  -  Schaatsen, langlaufen, luisteren naar de mooiste sprookjes in een bos vol besneeuwde dennenbomen óf...
Link Description    N/A  N/A
Website Link  www.efteling.com  www.efteling.com  www.efteling.com
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 79  102  208
Like 224  564  413

Efteling Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Efteling Top 1 ads got 224 likes. Efteling uses a sentence with the finishing touch title: “Nu tot 25% korting op je verblijf bij Efteling”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Efteling shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Efteling should continue to optimize the ad content.

3.Efteling Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-02-16-2020-02-16  2019-12-18-2020-01-24  2019-11-12-2020-01-19
Landing Page Link  https://www.efteling.com/nl/overnachten?utm_source=fb&utm_medium=social-advertising&utm_campaign=NLD-BE+%5BVerblijf%5D+Vroegboek+19-20+-+RM+-+Conversion+-+Image+(2019-12)&utm_content=Image+4+-+Algemeen&utm_term=FB+-+Think+Algemeen+-+Feed+-+Image+4&fbclid=IwAR3yrQWBTUjA8U3zYAwQMfTZVqBOezuvqadPqlOhKwxVbS9P-VkxEwOa37E  https://www.efteling.com/en/overnight-stays/offers/early-booking-discount?utm_source=fb&utm_medium=social-advertising&utm_campaign=ENG-ROW+%5BVerblijf%5D+Vroegboek+19-20+-+PR+-+Traffic+%282019-12%29&utm_content=Carousel+ad+1&utm_term=FB%2BIG+-+Pretparkfans+%28DK%2CES%2CIL%2CIT%2CMT%2CNO%2CSE%29+-+Feed&fbclid=IwAR0MRatIycHU1xyobxCBFgtFrTdDkNuzWRwizCmEtISfMQa36W2r3o7LZl4   https://www.efteling.com/nl/park/events/winter-efteling?utm_source=facebook&utm_medium=social-advertising&utm_campaign=BEN+-+Park+-+Prospecting+-+Verkeer+-+Winter+Efteling+-+11/11+tem+31/12&utm_content=Winter+Efteling+video&utm_term=Winter+Efteling+video&fbclid=IwAR293anwdstRpgO_Y_V8n2NhN6VEE5cGGX45yxe7cmEFDmyLOIc_tZzgQyU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Efteling are successful.

Efteling Creative Analysis: 

Efteling placed a Image ad in 2020-02-16-2020-02-16, and got 224 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Efteling Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Efteling has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Efteling Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-16-2020-02-16  2019-12-18-2020-01-24  2019-11-12-2020-01-19
During  1 days  38 days 69 days 
Like  224  564  413
Share  8  74  48
Comment  62  62  77

Advertising effectiveness is a direct manifestation of advertising. Efteling ‘s Top 1 ad received 224 likes, 8 shares, 62 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Efteling, helping Efteling to grasp the ad data more clearly.