Top Ads on Eesti Energia

Eesti Energia Background Introduction:

Eesti Energia on Eesti riigile kuuluv rahvusvaheline energiaettevõte, mis tegutseb Baltikumi ja Poola elektri- ja gaasimüügi turgudel ning rahvusvahelisel vedelkütuste turul.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eesti Energia has been advertising and marketing on Facebook for many years. And Eesti Energia has placed 37 of ads on the Facebook platform in the last month. In the past few years,Eesti Energia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eesti Energia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eesti Energia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eesti Energia.

BigSpy

1.Eesti Energia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Eesti Energia  Eesti Energia  Eesti Energia
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Eesti Energia Marketing Objectives Analysis: 

Eesti Energia has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eesti Energia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eesti Energia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Leia säästukohad!  Gaas Eesti Energiast! Gaas Eesti Energiast! 
Ad Copy Text  Kuna olenevalt olukorrast veedame kõik rohkem aega kodus, on ehk just nüüd aeg jälgida tarbimist...  Kas oled kindel, et maksad praegu gaasi eest mõistlikku hinda? Vaata see asi üle.  Kas oled kindel, et maksad praegu gaasi eest mõistlikku hinda? Vaata see asi üle.
Link Description  Laadi Eesti Energia äpp  Tutvu gaasipakettidega  Tutvu gaasipakettidega
Website Link  www.energia.ee  www.energia.ee  www.energia.ee
CTA  DOWNLOAD  LEARN_MORE  LEARN_MORE
Text Word Count 124  83  83
Like 27  8  11

Eesti Energia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Eesti Energia Top 1 ads got 27 likes. Eesti Energia uses a sentence with the finishing touch title: “Leia säästukohad!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eesti Energia shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eesti Energia should continue to optimize the ad content.

3.Eesti Energia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-08-2020-06-15  2020-05-13-2020-05-31  2020-04-08-2020-05-06
Landing Page Link  https://www.energia.ee/et/era/tark-kodu/mobiiliapp?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paidsocial&utm_term=%7B%7Bplacement%7D%7D&utm_content=%7B%7Bad.id%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D  https://www.energia.ee/et/era/gaas/gaasileping-ja-paketid?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paidsocial&utm_term=%7B%7Bplacement%7D%7D&utm_content=%7B%7Bad.id%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D   https://www.energia.ee/et/era/gaas/gaasileping-ja-paketid?utm_source=fb&utm_medium=paidsocial&utm_term=Facebook_Mobile_Feed&utm_content=23844572058030597&utm_campaign=nodate_always-on%2Bgas_conversion_jl484&fbclid=IwAR2_1XRcSSXo2Mu4ck1RcLOewlIvnHGIUFmRjdga1L19dQYJe-jtzQ1dPJ4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eesti Energia are successful.

Eesti Energia Creative Analysis: 

Eesti Energia placed a Image ad in 2020-04-08-2020-06-15, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eesti Energia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Estonia  Estonia
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eesti Energia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eesti Energia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-06-15  2020-05-13-2020-05-31  2020-04-08-2020-05-06
During  69 days  19 days 29 days 
Like  27  8  11
Share  7  0  2
Comment  24  10  13

Advertising effectiveness is a direct manifestation of advertising. Eesti Energia ‘s Top 1 ad received 27 likes, 7 shares, 24 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eesti Energia, helping Eesti Energia to grasp the ad data more clearly.