Top Ads on EduSense
EduSense Background Introduction:
#UczymyDzieciProgramowac
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
EduSense has been advertising and marketing on Facebook for many years. And EduSense has placed 24 of ads on the Facebook platform in the last month. In the past few years,EduSense has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for EduSense on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EduSense. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EduSense.
1.EduSense Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | EduSense | EduSense | EduSense |
| Page Categories | Robotics Company | Robotics Company | Robotics Company |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
EduSense Marketing Objectives Analysis:
EduSense has been operating in Robotics Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EduSense best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.EduSense Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Ozobot Bit z mazakami + Drewniane Puzzle + Scenariusze #ZostańWDomu - Edusense | Kurs online „Kodowanie na dywanie i programowanie robotów Ozobot” | Łódź - Programowanie i robotyka |
| Ad Copy Text | #ZostańWdomu z dziećmi i zafunduj im rozrywkę połączoną z edukacją, dzięki której mogą poz... | ???? Zapraszamy serdecznie na #CertyfikowanyKurs 4 godz. #OnLine #KodowanieNaDywanie z Anna Świć ... | no setting |
| Link Description | Teraz rabat 20% i wysyłka gratis | Czterogodzinny, certyfikowany kurs online dla nauczycieli. | Kochani Opole ️ 07.02.2020 ⏰15:00-18:00 |
| Website Link | edu-sense.com | edu-sense.com | forms.gle |
| CTA | LEARN_MORE | LEARN_MORE | BUY_TICKETS |
| Text Word Count | 528 | 909 | 0 |
| Like | 20 | 43 | 0 |
EduSense Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. EduSense Top 1 ads got 20 likes. EduSense uses a sentence with the finishing touch title: “Ozobot Bit z mazakami + Drewniane Puzzle + Scenariusze #ZostańWDomu - Edusense”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. EduSense shared 528 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EduSense should continue to optimize the ad content.
3.EduSense Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Video | Image | Video |
| Ad Time | 2020-03-25-2020-05-22 | 2020-04-19-2020-04-22 | 2020-01-11-2020-01-11 |
| Landing Page Link | https://edu-sense.com/pl/produkty/ozobot-bit-z-mazakami-drewniane-puzzle-scenariusze-zostan-w-domu?utm_source=fb&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D-%7B%7Bad.name%7D%7D | https://edu-sense.com/pl/produkty/certyfikowany-kurs-online-kodowanie-na-dywanie-i-programowanie-robotow-ozobot?utm_source=fb&utm_medium=cpc&utm_campaign=Szkolenia+Online+-+Ruch&utm_content=Polska+nauczyciele+zainteresowania+25-55-pic3+event | https://forms.gle/9WsNyrz4QMTeHS2X6 |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EduSense are successful.
EduSense Creative Analysis:
EduSense placed a Video ad in 2020-03-25-2020-05-22, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.EduSense Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Poland | Poland | N/A |
| Language | Polish | Polish | Polish |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
EduSense has the best conversion in Poland, and can advertise more in Poland in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.EduSense Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-03-25-2020-05-22 | 2020-04-19-2020-04-22 | 2020-01-11-2020-01-11 |
| During | 59 days | 4 days | 1 days |
| Like | 20 | 43 | 0 |
| Share | 7 | 10 | 0 |
| Comment | 5 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. EduSense ‘s Top 1 ad received 20 likes, 7 shares, 5 comments in just 59 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EduSense, helping EduSense to grasp the ad data more clearly.