Top Ads on Edmunds
Edmunds Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Edmunds has been advertising and marketing on Facebook for many years. And Edmunds has placed 336 of ads on the Facebook platform in the last month. In the past few years,Edmunds has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Edmunds on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Edmunds. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Edmunds.
1.Edmunds Top 3 Ads Basic Understanding
|Page Categories||Shopping Service||Shopping Service||Shopping Service|
Edmunds Marketing Objectives Analysis:
Edmunds has been operating in Shopping Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Edmunds best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Edmunds Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||New 2020 Kia Optima||Edmunds||Used 2019 Alfa Romeo Giulia|
|Ad Copy Text||We are proud to offer our No Cost Lifetime Limited Warranty! Also be sure to ask about the Dick Hann...||Looking for a new car? Get a great offer at Toyota of Gladstone.||Looking for a new car? Get a great offer at Mike Ward Alfa Romeo of South Denver.|
|Link Description||N/A||N/A||Choose your Alfa Romeo car or SUV from the extensive inventory available for sale or lease at Mike Ward Alfa Romeo near Denver, Colorado.|
|Text Word Count||144||65||82|
Edmunds Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Edmunds Top 1 ads got 0 likes. Edmunds uses a sentence with the finishing touch title: “New 2020 Kia Optima”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Edmunds shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Edmunds should continue to optimize the ad content.
3.Edmunds Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Edmunds are successful.
Edmunds Creative Analysis:
Edmunds placed a Carousel ad in 2020-06-13-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Edmunds Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Edmunds has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Edmunds Top 3 Ads Performance Display
|During||7 days||23 days||23 days|
Advertising effectiveness is a direct manifestation of advertising. Edmunds ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Edmunds, helping Edmunds to grasp the ad data more clearly.