Top Ads on Edinburgh Airport

Edinburgh Airport Background Introduction:

Welcome to the official Facebook page for Edinburgh Airport

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Edinburgh Airport has been advertising and marketing on Facebook for many years. And Edinburgh Airport has placed 15 of ads on the Facebook platform in the last month. In the past few years,Edinburgh Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Edinburgh Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Edinburgh Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Edinburgh Airport.

BigSpy

1.Edinburgh Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Edinburgh Airport  Edinburgh Airport  Edinburgh Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Edinburgh Airport Marketing Objectives Analysis: 

Edinburgh Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Edinburgh Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Edinburgh Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save an Extra 10% with code: FBOOK10  Edinburgh Airport Edinburgh Airport 
Ad Copy Text  Only 2 minutes from the terminal, it couldn’t be easier to park at Edinburgh Airport  Book official parking at Edinburgh Airport today & save an extra 10% with discount code: FBOOK10  Use the free Reserve & Collect service at World Duty Free to buy your favourite products and access ...
Link Description  N/A  N/A  N/A
Website Link  www.edinburghairport.com  www.edinburghairport.com  edi.worlddutyfree.com
CTA  LEARN_MORE  GET_QUOTE  LEARN_MORE
Text Word Count 86  96  135
Like 95  70  35

Edinburgh Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Edinburgh Airport Top 1 ads got 95 likes. Edinburgh Airport uses a sentence with the finishing touch title: “Save an Extra 10% with code: FBOOK10”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Edinburgh Airport shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Edinburgh Airport should continue to optimize the ad content.

3.Edinburgh Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2019-04-17-2020-02-24  2019-08-05-2019-12-21  2019-11-17-2019-12-17
Landing Page Link  https://www.edinburghairport.com/landing/parking/parking-offer/offer/FBOOK10  https://www.edinburghairport.com/landing/parking/parking-offer/offer/FBOOK10?utm_source=facebook&utm_medium=cpc&utm_campaign=Parking+Remarketing&utm_content=10%25+Discount+Video&fbclid=IwAR2fB9CudcrmbvbrEJi4XlSNnzlWGw88p38BBNtn6kxDEIpQaGGSJUcefn8   https://edi.worlddutyfree.com/edi_en?utm_source=edi&utm_medium=fb&utm_campaign=edi_r&c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Edinburgh Airport are successful.

Edinburgh Airport Creative Analysis: 

Edinburgh Airport placed a Carousel ad in 2019-04-17-2020-02-24, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Edinburgh Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Edinburgh Airport has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Edinburgh Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2020-02-24  2019-08-05-2019-12-21  2019-11-17-2019-12-17
During  314 days  139 days 31 days 
Like  95  70  35
Share  10  8  0
Comment  28  35  0

Advertising effectiveness is a direct manifestation of advertising. Edinburgh Airport ‘s Top 1 ad received 95 likes, 10 shares, 28 comments in just 314 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Edinburgh Airport, helping Edinburgh Airport to grasp the ad data more clearly.