Top Ads on Ecole hôtelière de Lausanne

Ecole hôtelière de Lausanne Background Introduction:

Ranked at the very top of higher education hospitality management institutions, EHL has been the Swiss and international reference for over 120 years.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ecole hôtelière de Lausanne has been advertising and marketing on Facebook for many years. And Ecole hôtelière de Lausanne has placed 67 of ads on the Facebook platform in the last month. In the past few years,Ecole hôtelière de Lausanne has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ecole hôtelière de Lausanne on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ecole hôtelière de Lausanne. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ecole hôtelière de Lausanne.

BigSpy

1.Ecole hôtelière de Lausanne Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ecole hôtelière de Lausanne  Ecole hôtelière de Lausanne  Ecole hôtelière de Lausanne
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ecole hôtelière de Lausanne Marketing Objectives Analysis: 

Ecole hôtelière de Lausanne has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ecole hôtelière de Lausanne best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ecole hôtelière de Lausanne Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study Abroad in Singapore: All you need to know  EHL Pre-university Summer Program EHL Group 
Ad Copy Text  Study Abroad in Singapore: 75'000 international students already do so. Find out why.  Passionate about the art of excellence? Join EHL Summer Academy and learn more about Hospitality, me...  Our students bet you don't know how varied it is to study at EHL Campus (Singapore) Click for your B...
Link Description  N/A  Download EHL's Junior Academy brochure, a summer camp introduction in Hospitality business. The perfect alternative to a regular business summer program.  N/A
Website Link  info.ehl.edu  info.ehl.edu  info.ehl.edu
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 85  150  108
Like 61  23  23

Ecole hôtelière de Lausanne Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ecole hôtelière de Lausanne Top 1 ads got 61 likes. Ecole hôtelière de Lausanne uses a sentence with the finishing touch title: “Study Abroad in Singapore: All you need to know”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ecole hôtelière de Lausanne shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ecole hôtelière de Lausanne should continue to optimize the ad content.

3.Ecole hôtelière de Lausanne Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-02-19-2020-06-20  2020-06-04-2020-06-17  2020-05-18-2020-06-11
Landing Page Link  https://info.ehl.edu/study-abroad-in-singapore  https://info.ehl.edu/ehl-pre-college-program?fbclid=IwAR30hU2odZXg7Ddk_BRROd0IWrYGymoVEjGP97Jh04K3Na8AKaK4aLNJufs   https://info.ehl.edu/bachelor-program/study-in-singapore

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ecole hôtelière de Lausanne are successful.

Ecole hôtelière de Lausanne Creative Analysis: 

Ecole hôtelière de Lausanne placed a Video ad in 2020-02-19-2020-06-20, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ecole hôtelière de Lausanne Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey,Belgium,Greece...  New Zealand  Singapore,Egypt
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ecole hôtelière de Lausanne has the best conversion in Turkey,Belgium,Greece..., and can advertise more in Turkey,Belgium,Greece... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ecole hôtelière de Lausanne Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-19-2020-06-20  2020-06-04-2020-06-17  2020-05-18-2020-06-11
During  123 days  14 days 25 days 
Like  61  23  23
Share  14  0  1
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Ecole hôtelière de Lausanne ‘s Top 1 ad received 61 likes, 14 shares, 1 comments in just 123 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ecole hôtelière de Lausanne, helping Ecole hôtelière de Lausanne to grasp the ad data more clearly.