Top Ads on Eater

Eater Background Introduction:

Eater is the source for people who care about dining and drinking in the world’s best food cities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eater has been advertising and marketing on Facebook for many years. And Eater has placed 110 of ads on the Facebook platform in the last month. In the past few years,Eater has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eater on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eater. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eater.

BigSpy

1.Eater Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Eater  Eater  Eater
Page Categories  Food Delivery Service  Accountant  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Eater Marketing Objectives Analysis: 

Eater has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eater best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eater Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  六月就是要幸福甜甜蜜蜜的过情人节  How To Write Engaging Content For Your Marketing Zdjęcia z posta użytkownika Eater Delivery 吃货外卖服务 
Ad Copy Text  ❣️【情人节 & 六月幸福新娘】❣️ 这几个月情人节是不是都没办法带另一...  no setting  -
Link Description  Eater Delivery App  Content marketing; what’s it all about, eh? Since founding your startup you’ve no doubt had every Tom, Dick and Sally telling you that you need to get on the content marketing bandwagon. But if you…  N/A
Website Link  app.eaterdelivery.com  commsbreakdown.com  www.facebook.com
CTA  SEE_MENU  LEARN_MORE  
Text Word Count 1186  0  869
Like 4  0  145

Eater Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Eater Top 1 ads got 4 likes. Eater uses a sentence with the finishing touch title: “六月就是要幸福甜甜蜜蜜的过情人节”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eater shared 1186 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eater should continue to optimize the ad content.

3.Eater Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-17  2020-06-08-2020-06-13  2020-06-06-2020-06-11
Landing Page Link  https://app.eaterdelivery.com/  https://commsbreakdown.com/writing-killer-content/?utm_source=boma   https://www.facebook.com/111126360244054/posts/271565287533493/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eater are successful.

Eater Creative Analysis: 

Eater placed a Image ad in 2020-06-12-2020-06-17, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eater Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  English  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eater has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eater Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-17  2020-06-08-2020-06-13  2020-06-06-2020-06-11
During  6 days  6 days 6 days 
Like  4  0  145
Share  1  0  11
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Eater ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eater, helping Eater to grasp the ad data more clearly.