Top Ads on EasyPay

EasyPay Background Introduction:

Instant payment system & E-Wallet

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EasyPay has been advertising and marketing on Facebook for many years. And EasyPay has placed 45 of ads on the Facebook platform in the last month. In the past few years,EasyPay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EasyPay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EasyPay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EasyPay.

BigSpy

1.EasyPay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EasyPay  EasyPay  EasyPay
Page Categories  Product/Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

EasyPay Marketing Objectives Analysis: 

EasyPay has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EasyPay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EasyPay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Новата EasyPay карта - пестите време, нерви и пари.  Sylibec Easypay Limited | Digital Payment Services Sylibec Easypay Limited | Digital Payment Services 
Ad Copy Text  С новата безплатна #EasyPayКарта спестявате време, нерви и...  no setting  no setting
Link Description  N/A  Digital Payment Solutions Sylibec Easypay Limited is an Agent and Agents’ Manager to UP® otherwise known as Unified Payment Services Limited, Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. We leverage as an Agent and Agent’...  Digital Payment Solutions Sylibec Easypay Limited is an Agent and Agents’ Manager to UP® otherwise known as Unified Payment Services Limited, Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. We leverage as an Agent and Agent’...
Website Link  www.facebook.com  www.sylibeceasypay.com  www.sylibeceasypay.com
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 478  0  0
Like 263  0  0

EasyPay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EasyPay Top 1 ads got 263 likes. EasyPay uses a sentence with the finishing touch title: “Новата EasyPay карта - пестите време, нерви и пари. ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EasyPay shared 478 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EasyPay should continue to optimize the ad content.

3.EasyPay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-08-2020-06-18  2020-02-24-2020-06-18  2020-02-24-2020-06-18
Landing Page Link  https://www.facebook.com/135044896517401/posts/3150110001677527/  https://www.sylibeceasypay.com/   https://www.sylibeceasypay.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EasyPay are successful.

EasyPay Creative Analysis: 

EasyPay placed a Video ad in 2020-06-08-2020-06-18, and got 263 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EasyPay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Nigeria  Nigeria
Language  Macedonian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EasyPay has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EasyPay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-02-24-2020-06-18  2020-02-24-2020-06-18
During  11 days  116 days 116 days 
Like  263  0  0
Share  60  0  0
Comment  15  0  0

Advertising effectiveness is a direct manifestation of advertising. EasyPay ‘s Top 1 ad received 263 likes, 60 shares, 15 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EasyPay, helping EasyPay to grasp the ad data more clearly.