Top Ads on EasyKnock
EasyKnock Background Introduction:
We help homeowners access their home equity without moving, through our Sell and Stay program. We buy your home, then lease it back to you. Achieve financial freedom and buy back your home or move, when the time's right for you.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
EasyKnock has been advertising and marketing on Facebook for many years. And EasyKnock has placed 60 of ads on the Facebook platform in the last month. In the past few years,EasyKnock has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for EasyKnock on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EasyKnock. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EasyKnock.
1.EasyKnock Top 3 Ads Basic Understanding
|Page Categories||Real Estate Service||Real Estate Service||Real Estate Service|
EasyKnock Marketing Objectives Analysis:
EasyKnock has been operating in Real Estate Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EasyKnock best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.EasyKnock Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Your Money Moves, You Don't||No Bank Can Do This||Sell your house, keep your home.|
|Ad Copy Text||EasyKnock lets American homeowners turn their equity into cash without loans.||Now you can turn your equity into cash without moving, banks, or hassles!||EasyKnock brings you the benefits of selling your house without the hassle of moving out. Get the ti...|
|Text Word Count||77||73||122|
EasyKnock Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. EasyKnock Top 1 ads got 5 likes. EasyKnock uses a sentence with the finishing touch title: “Your Money Moves, You Don't”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. EasyKnock shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EasyKnock should continue to optimize the ad content.
3.EasyKnock Top 3 Ads Creative Selection
|Landing Page Link||https://sellandstay.easyknock.com/champion||https://discover.easyknock.com/sellstay/v7b||https://discover.easyknock.com/sellstay/v7b/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EasyKnock are successful.
EasyKnock Creative Analysis:
EasyKnock placed a Video ad in 2020-06-11-2020-06-12, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.EasyKnock Top 3 Ads Audience Analysis:
|Country||N/A||United States,Algeria||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
EasyKnock has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.EasyKnock Top 3 Ads Performance Display
|During||2 days||19 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. EasyKnock ‘s Top 1 ad received 5 likes, 2 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EasyKnock, helping EasyKnock to grasp the ad data more clearly.