Top Ads on Eastland Port

Eastland Port Background Introduction:

Located right in Gisborne city, Eastland Port is New Zealand's most easterly commercial shipping port, as well as its most efficient log-handling port.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eastland Port has been advertising and marketing on Facebook for many years. And Eastland Port has placed 3 of ads on the Facebook platform in the last month. In the past few years,Eastland Port has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eastland Port on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eastland Port. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eastland Port.

BigSpy

1.Eastland Port Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Eastland Port  Eastland Port  Eastland Port
Page Categories  Port  Port  Port
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Eastland Port Marketing Objectives Analysis: 

Eastland Port has been operating in Port for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eastland Port best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eastland Port Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eastland Port  Eastland Port Cruising 
Ad Copy Text  We're proud to be sponsoring this fantastic event again in 2020. The best of the best from Tairāwhi...  Eastland Port achieved an annual tonnage throughput of just under 2.9 million tonnes of cargo in the...  With the departure of Golden Princess on Saturday, we said farewell to the district's cruise ship se...
Link Description  We're proud to be sponsoring this fantastic event again in 2020. The best of the best from Tairāwhiti and Bay of Plenty will be testing their speed and endurance over two action-packed days. See you at Midway Beach this weekend! (The weather forecast is ) SLSNZ | Eastern Region Surf Life Saving New Zealand Midway Beach, Gisborne Tairawhiti Gisborne  Eastland Port achieved an annual tonnage throughput of just under 2.9 million tonnes of cargo in the year to March 2019, slightly down on last year’s record-breaking result. The record of 3,000,766 tonnes of cargo handled in a year was set in 2018. While the record wasn’t surpassed there were other milestones reached in the time period including a daily cart-in record. Did you know a ship carrying 30,000 tonnes of logs injects over $3 million into this economy providing forest owners with a return and importantly creating many direct and indirect jobs within this community? More than 50 percent of the above amount goes to pay locally based contractors and suppliers, regardless of who owns the trees. Read more at http://www.eastland.nz/news/blog/  N/A
Website Link  www.eastlandport.nz  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 352  759  213
Like 113  54  24

Eastland Port Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Eastland Port Top 1 ads got 113 likes. Eastland Port uses a sentence with the finishing touch title: “Eastland Port”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eastland Port shared 352 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eastland Port should continue to optimize the ad content.

3.Eastland Port Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-01-06-2020-01-10  2019-04-15-2019-04-25  2019-04-01-2019-04-21
Landing Page Link  http://www.eastland.nz/eastland-port/about-us/?fbclid=IwAR0xD_x6zOlPkjtjL7o2MfTvjOQIi5qRSaMo7V661CvlZRi9Gnmulvs2mFg  https://www.facebook.com/eastlandport/photos/a.1575566022716172/2292828067656627/?type=3   https://www.facebook.com/1553583504914424/posts/2284389845167116/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eastland Port are successful.

Eastland Port Creative Analysis: 

Eastland Port placed a Image ad in 2020-01-06-2020-01-10, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eastland Port Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  New Zealand  New Zealand
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eastland Port has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eastland Port Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-06-2020-01-10  2019-04-15-2019-04-25  2019-04-01-2019-04-21
During  5 days  11 days 21 days 
Like  113  54  24
Share  14  9  19
Comment  2  3  2

Advertising effectiveness is a direct manifestation of advertising. Eastland Port ‘s Top 1 ad received 113 likes, 14 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eastland Port, helping Eastland Port to grasp the ad data more clearly.