Top Ads on East Waste

East Waste Background Introduction:

East Waste provides a safe, high quality, low cost, environmentally responsible, waste and resource recovery collection service for our member councils.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

East Waste has been advertising and marketing on Facebook for many years. And East Waste has placed 6 of ads on the Facebook platform in the last month. In the past few years,East Waste has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for East Waste on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for East Waste. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from East Waste.

BigSpy

1.East Waste Top 3 Ads Basic Understanding

   top1  top2  top3
Name  East Waste  East Waste  East Waste
Page Categories  Waste Management Company  Waste Management Company  Waste Management Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

East Waste Marketing Objectives Analysis: 

East Waste has been operating in Waste Management Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. East Waste best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.East Waste Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A East Waste 
Ad Copy Text  no setting  no setting  Eggsellent ways to avoid, reduce, reuse, recycle and compost at Easter. Click to find out how.http:/...
Link Description  N/A  N/A  Eggsellent ways to avoid, reduce, reuse, recycle and compost at Easter. Click to find out how.http://www.whichbin.com.au/waste-eggsellent-ways-avoid-reduce-reuse-recycle-compost-waste-easter/
Website Link  www.eastwaste.com.au  www.eastwaste.com.au  www.whichbin.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  191
Like 0  0  15

East Waste Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. East Waste Top 1 ads got 0 likes. East Waste uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. East Waste shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. East Waste should continue to optimize the ad content.

3.East Waste Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-05-22  2020-05-14-2020-05-22  2019-04-07-2019-04-22
Landing Page Link  https://www.eastwaste.com.au/waste-recycling/green-organics-recycling/  https://www.eastwaste.com.au/bin-materials-audit-results-for-east-waste/   http://www.whichbin.com.au/waste-eggsellent-ways-avoid-reduce-reuse-recycle-compost-waste-easter/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by East Waste are successful.

East Waste Creative Analysis: 

East Waste placed a Image ad in 2020-05-14-2020-05-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.East Waste Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Australia
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

East Waste has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.East Waste Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-22  2020-05-14-2020-05-22  2019-04-07-2019-04-22
During  9 days  9 days 16 days 
Like  0  0  15
Share  0  0  8
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. East Waste ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for East Waste, helping East Waste to grasp the ad data more clearly.