Top Ads on Earth Speakr

Earth Speakr Background Introduction:

Earth Speakr is an artwork by Olafur Eliasson. It invites kids to speak up for the planet and adults to listen up to what they have to say.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Earth Speakr has been advertising and marketing on Facebook for many years. And Earth Speakr has placed 41 of ads on the Facebook platform in the last month. In the past few years,Earth Speakr has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Earth Speakr on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Earth Speakr. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Earth Speakr.

BigSpy

1.Earth Speakr Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Earth Speakr  Earth Speakr  Earth Speakr
Page Categories  Art  Art  Art
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Earth Speakr Marketing Objectives Analysis: 

Earth Speakr has been operating in Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Earth Speakr best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Earth Speakr Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Готови ли сте да се вслушате в бъдещето?  Que vas-tu faire pour la planète ? Τι θα κάνατε για τον πλανήτη; 
Ad Copy Text  -  Les jeunes sont des créateurs d’univers ! Cette application reflète notre monde à travers leur ...  Τα παιδιά δημιουργούν κόσμους! Αυτή η εφαρμογή ζωγραφί...
Link Description  Ново приложение, създадено съвместно с деца, за да споделят своите идеи за бъдещето.  Une nouvelle application créée en collaboration avec les jeunes afin de leur permettre de partager leurs idées pour l'avenir.  Μια νέα εφαρμογή που δημιουργήθηκε σε συνεργασία με παιδιά ώστε να μοιραστούν τις ιδέες τους για το μέλλον.
Website Link  earthspeakr.art  earthspeakr.art  earthspeakr.art
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 135  113  182
Like 4  5  6

Earth Speakr Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Earth Speakr Top 1 ads got 4 likes. Earth Speakr uses a sentence with the finishing touch title: “Готови ли сте да се вслушате в бъдещето?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Earth Speakr shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Earth Speakr should continue to optimize the ad content.

3.Earth Speakr Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-15  2020-06-04-2020-06-15  2020-06-04-2020-06-15
Landing Page Link  https://earthspeakr.art/en/  https://earthspeakr.art/en/   https://earthspeakr.art/en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Earth Speakr are successful.

Earth Speakr Creative Analysis: 

Earth Speakr placed a Image ad in 2020-06-05-2020-06-15, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Earth Speakr Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Reunion  Greece
Language  Bulgarian  French  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Earth Speakr has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Earth Speakr Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-15  2020-06-04-2020-06-15  2020-06-04-2020-06-15
During  11 days  12 days 12 days 
Like  4  5  6
Share  2  0  2
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Earth Speakr ‘s Top 1 ad received 4 likes, 2 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Earth Speakr, helping Earth Speakr to grasp the ad data more clearly.