Top Ads on EVISU

EVISU Background Introduction:

BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING Instagram: EVISU1991 Weibo: EVISU_OFFICIAL YouTube: EVISU Official www.evisu.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EVISU has been advertising and marketing on Facebook for many years. And EVISU has placed 71 of ads on the Facebook platform in the last month. In the past few years,EVISU has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EVISU on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EVISU. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EVISU.

BigSpy

1.EVISU Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EVISU  EVISU  EVISU
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

EVISU Marketing Objectives Analysis: 

EVISU has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EVISU best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EVISU Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop Your Daily Essential  NO.1 COLLECTION - PRIVATE STOCK EVISU 
Ad Copy Text  Spring / Summer 2020 Collection - Now Online  Can Never Go Wrong With EVISU  no setting
Link Description  N/A    N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 44  29  0
Like 25  250  0

EVISU Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EVISU Top 1 ads got 25 likes. EVISU uses a sentence with the finishing touch title: “Shop Your Daily Essential”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EVISU shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EVISU should continue to optimize the ad content.

3.EVISU Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-23-2020-06-09  2020-05-05-2020-05-26  2020-04-14-2020-05-23
Landing Page Link  https://www.evisu.com/ap/?utm_source=Facebook&utm_medium=banner&utm_campaign=SS20KURONEWARRIVAL&dclid=CJ7_ibqBgukCFY9liwodhNYHFQ  https://www.evisu.com/us/sale/all-sale.html?utm_source=facebook&utm_medium=banner&utm_campaign=FinalSaleFeb2020&dclid=CMGKivqCh-gCFU0BrQYdta0MLQ   https://www.evisu.com/sa_en/?utm_source=Facebook&utm_medium=banner&utm_campaign=SS20KURONEWARRIVAL&dclid=CMDsw_zqoOkCFaMR-QAd4T8D1A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EVISU are successful.

EVISU Creative Analysis: 

EVISU placed a Image ad in 2020-04-23-2020-06-09, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EVISU Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EVISU has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EVISU Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-09  2020-05-05-2020-05-26  2020-04-14-2020-05-23
During  48 days  22 days 40 days 
Like  25  250  0
Share  4  121  0
Comment  0  51  0

Advertising effectiveness is a direct manifestation of advertising. EVISU ‘s Top 1 ad received 25 likes, 4 shares, 0 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EVISU, helping EVISU to grasp the ad data more clearly.