EVERGOODS Background Introduction:

Crossover equipment and apparel designed in Bozeman, Montana. Blurring the line between outdoors + everyday.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EVERGOODS has been advertising and marketing on Facebook for many years. And EVERGOODS has placed 51 of ads on the Facebook platform in the last month. In the past few years,EVERGOODS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EVERGOODS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EVERGOODS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EVERGOODS.


1.EVERGOODS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

EVERGOODS Marketing Objectives Analysis: 

EVERGOODS has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EVERGOODS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EVERGOODS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now Live: MPL30 V2 Raises the Bar on What You Should Expect From a Crossover Bag  Use "CPL24added5%" Coupon For Exclusive Discount Evergoods: Long-Lasting, High-Quality Crossover Backpacks 
Ad Copy Text  "This thing is slick" – "One of the nicest packs I’ve ever handled". The MPL30 V2 outdoor-focuse...  For a limited time only! Use VIP code "CPL24added5%" for an exclusive extra discount.  ⭐⭐⭐⭐⭐ “Incredible work. Just got mine yesterday and I’ve tried it and it performs just...
Link Description  Evergoods. Extreme attention to fit, function, durability, and detail.  Only for the Evergoods community – Don't miss out.  Backpacks for every kind of adventure. Get yours today.
Website Link
Text Word Count 168  85  244
Like 37  296  26

EVERGOODS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EVERGOODS Top 1 ads got 37 likes. EVERGOODS uses a sentence with the finishing touch title: “Now Live: MPL30 V2 Raises the Bar on What You Should Expect From a Crossover Bag”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EVERGOODS shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EVERGOODS should continue to optimize the ad content.

3.EVERGOODS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-04-29-2020-06-20  2020-03-08-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EVERGOODS are successful.

EVERGOODS Creative Analysis: 

EVERGOODS placed a Image ad in 2020-06-14-2020-06-20, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EVERGOODS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EVERGOODS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EVERGOODS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-04-29-2020-06-20  2020-03-08-2020-06-18
During  7 days  53 days 103 days 
Like  37  296  26
Share  1  4  8
Comment  1  5  4

Advertising effectiveness is a direct manifestation of advertising. EVERGOODS ‘s Top 1 ad received 37 likes, 1 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EVERGOODS, helping EVERGOODS to grasp the ad data more clearly.