Top Ads on ETESIA

ETESIA Background Introduction:

Performant par nature ! www.etesia.com ETESIA, c'est la réponse professionnelle et innovante à l'entretien de vos espaces verts !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ETESIA has been advertising and marketing on Facebook for many years. And ETESIA has placed 14 of ads on the Facebook platform in the last month. In the past few years,ETESIA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ETESIA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ETESIA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ETESIA.

BigSpy

1.ETESIA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ETESIA  ETESIA  ETESIA
Page Categories  Rental Shop  Commercial & Industrial Equipment Supplier  Commercial & Industrial Equipment Supplier
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ETESIA Marketing Objectives Analysis: 

ETESIA has been operating in Rental Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ETESIA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ETESIA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Désherbeur MBR50  Etesia Ruwterreinmaaier AH75 Etesia Benelux 
Ad Copy Text  Découvrez le désherbeur mécanique MBR50 d'Etesia. La solution efficace pour le désherbage écolo...  Hoog gras maaien, een kinderspel met de Etesia AH75  Kleine voorstelling van onze Etesia Pro46 maaier, deze keer in het Nederlands
Link Description  N/A  N/A  N/A
Website Link  www.etesia.fr  www.etesia.com  www.etesia.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 143  51  78
Like 13  50  33

ETESIA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ETESIA Top 1 ads got 13 likes. ETESIA uses a sentence with the finishing touch title: “Désherbeur MBR50”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ETESIA shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ETESIA should continue to optimize the ad content.

3.ETESIA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-05-2020-05-10  2020-04-18-2020-04-20  2020-04-15-2020-04-17
Landing Page Link  https://www.etesia.fr/produits/desherbeurs/desherbeur-mecanique-mbr50?utm_source=facebook&utm_medium=cpc&utm_campaign=desherbeur&utm_content=mbr50&fbclid=IwAR0XlFZwvXd1fXjSdnK5tsrvA1lrCk2bXaJPI6MnpZVQm2-1wQqH_cLDtcc  https://www.etesia.com/   https://www.etesia.nl/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ETESIA are successful.

ETESIA Creative Analysis: 

ETESIA placed a Video ad in 2020-05-05-2020-05-10, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ETESIA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Belgium  Belgium
Language  German  German  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ETESIA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ETESIA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-05-10  2020-04-18-2020-04-20  2020-04-15-2020-04-17
During  6 days  3 days 3 days 
Like  13  50  33
Share  8  15  7
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. ETESIA ‘s Top 1 ad received 13 likes, 8 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ETESIA, helping ETESIA to grasp the ad data more clearly.