Top Ads on ETAM

ETAM Background Introduction:

Bienvenue sur la page officielle Etam ! Découvrez toutes nos Collections sur www.etam.com !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ETAM has been advertising and marketing on Facebook for many years. And ETAM has placed 332 of ads on the Facebook platform in the last month. In the past few years,ETAM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ETAM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ETAM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ETAM.

BigSpy

1.ETAM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ETAM  ETAM  ETAM
Page Categories  Lingerie & Underwear Store  Lingerie & Underwear Store  Lingerie & Underwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ETAM Marketing Objectives Analysis: 

ETAM has been operating in Lingerie & Underwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ETAM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ETAM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mid-Season Sale jusqu'à -50%*  OFFRE FLASH SUMMER MOOD 
Ad Copy Text  Flash aanbod : alle bh's aan €19* ! Geldig alleen tot en met maandag ⏳  ✨Une sélection à petit prix ✨ Profitez vite de cette Offre flash !  Eté en vue ! Hâte de faire le plein de vitamine sea ☀️
Link Description  En magasin et sur etam.be  N/A  sur etam.com
Website Link  www.etam.be  www.facebook.com  www.etam.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 74  72  61
Like 2  382  616

ETAM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ETAM Top 1 ads got 2 likes. ETAM uses a sentence with the finishing touch title: “Mid-Season Sale jusqu'à -50%*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ETAM shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ETAM should continue to optimize the ad content.

3.ETAM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-16-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-17
Landing Page Link  https://www.etam.be/nl_BE/bh-s-pasvorm-driehoekige-bh-s/triangle-sans-armatures-650420728.html?_mak_partner_id=363&_mak_partner_data=facebook_ads&_mak_partner_campaign=200617_SG19E&utm_source=facebook_ads&utm_medium=social&utm_campaign=200617_SG19E&utm_content=fb__Facebook_Mobile_Feed__FB+-+Prospects+-+Broad+Lingerie+-+NL+-+ALL+-+WO+-+20-55&fbclid=IwAR2RtDVBvSauiSyKjytE33Z9gipC9-E6G2hF8X2vUtC8LeR5CYKM-Un0HpQ  https://www.facebook.com/etam/videos/250296052897483/   https://www.etam.com/maillots-de-bain-tout-le-bain?_mak_partner_id=218&_mak_partner_data=Facebook_Ads&_mak_partner_campaign=acqui_conv_interetsbain_bain_ppla&utm_source=Facebook_Ads&utm_medium=display&utm_campaign=acqui_conv_interetsbain_bain_ppla&utm_content=ACQUI+-+CONV+-+INTERETS+BAIN+-+BAIN+PE20__Facebook_Mobile_Feed__PPLA_Bain_Green&fbclid=IwAR3GIB8ddh2BHZ8paPQBn3v85rwj_HpdL1URJ1MjjqXgpCL2a-7qdxV5WH4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ETAM are successful.

ETAM Creative Analysis: 

ETAM placed a Carousel ad in 2020-06-16-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ETAM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  France
Language  Norwegian  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ETAM has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ETAM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-17
During  3 days  22 days 9 days 
Like  2  382  616
Share  1  18  16
Comment  0  2  26

Advertising effectiveness is a direct manifestation of advertising. ETAM ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ETAM, helping ETAM to grasp the ad data more clearly.