Top Ads on ESPN MMA

ESPN MMA Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ESPN MMA has been advertising and marketing on Facebook for many years. And ESPN MMA has placed 72 of ads on the Facebook platform in the last month. In the past few years,ESPN MMA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ESPN MMA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ESPN MMA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ESPN MMA.

BigSpy

1.ESPN MMA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ESPN MMA  ESPN MMA  ESPN MMA
Page Categories  Show  Show  Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ESPN MMA Marketing Objectives Analysis: 

ESPN MMA has been operating in Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ESPN MMA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ESPN MMA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Buy UFC 250 on ESPN+  Buy UFC 250 on ESPN+ Buy UFC 250 on ESPN+ 
Ad Copy Text  Former Invicta FC champion Felicia Spencer looks to shock the world at UFC 250, only on ESPN+  Want to stream UFC 250? Dana White will walk you through it. Learn how to order & get an exclusive o...  The GOAT returns. Get UFC 250 and an ESPN+ Annual Plan for only $84.98
Link Description  Live Fights, Archives, and More  Live Fights, Archives, and More  Live Fights, Archives, and More
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 93  105  70
Like 319  46  89

ESPN MMA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ESPN MMA Top 1 ads got 319 likes. ESPN MMA uses a sentence with the finishing touch title: “Buy UFC 250 on ESPN+”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ESPN MMA shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ESPN MMA should continue to optimize the ad content.

3.ESPN MMA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-01-2020-06-06  2020-06-01-2020-06-06  2020-06-01-2020-06-06
Landing Page Link  https://plus.espn.com/ufc/ppv/?ex_cid=DSS-Social-FB-23267829-274512474-468727774-122075499  https://plus.espn.com/ufc/ppv/?ex_cid=DSS-Social-FB-23267829-274512486-468727762-122075499   https://plus.espn.com/ufc/ppv/?ex_cid=DSS-Social-FB-23267829-274512486-468727762-122300483

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ESPN MMA are successful.

ESPN MMA Creative Analysis: 

ESPN MMA placed a Video ad in 2020-06-01-2020-06-06, and got 319 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ESPN MMA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ESPN MMA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ESPN MMA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-06  2020-06-01-2020-06-06  2020-06-01-2020-06-06
During  6 days  6 days 6 days 
Like  319  46  89
Share  79  3  16
Comment  29  5  59

Advertising effectiveness is a direct manifestation of advertising. ESPN MMA ‘s Top 1 ad received 319 likes, 79 shares, 29 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ESPN MMA, helping ESPN MMA to grasp the ad data more clearly.