Top Ads on ESL

ESL Background Introduction:

We are the world's largest and oldest international esports organization. We host esports tournaments all over the globe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ESL has been advertising and marketing on Facebook for many years. And ESL has placed 397 of ads on the Facebook platform in the last month. In the past few years,ESL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ESL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ESL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ESL.


1.ESL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Esports League  Education  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

ESL Marketing Objectives Analysis: 

ESL has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ESL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ESL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Summer Sale  Primary School Teaching Jobs in Shenzhen - Teach English in China - Current TEFL / ESL Teaching Jobs YEKO ESL 
Ad Copy Text  The Summer Sale is here! Save up to 90% on official team apparel and esports brands!  Primary School Teaching Jobs in Shenzhen  native speaker recuritment!
Link Description  Up to 90% off on over 300 products  Program Highlights -Excellent monthly salary: 15,000 to 18,500 RMB (including housing allowance) -Teach in an authentic public school setting in the vibrant city of Shenzhen -Monday to Friday schedule with weekends off ESL Jobs in Shenzhen We are now holding interviews for qualified English teachers...  native speaker recuritment!
Website Link
Text Word Count 84  3052  27
Like 385  0  52

ESL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ESL Top 1 ads got 385 likes. ESL uses a sentence with the finishing touch title: “Summer Sale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ESL shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ESL should continue to optimize the ad content.

3.ESL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-19  2020-06-17-2020-06-18  2020-06-08-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ESL are successful.

ESL Creative Analysis: 

ESL placed a Image ad in 2020-06-07-2020-06-19, and got 385 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ESL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal,Lithuania,Bulgaria...  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ESL has the best conversion in Portugal,Lithuania,Bulgaria..., and can advertise more in Portugal,Lithuania,Bulgaria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ESL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-19  2020-06-17-2020-06-18  2020-06-08-2020-06-16
During  13 days  2 days 9 days 
Like  385  0  52
Share  4  0  4
Comment  1  0  7

Advertising effectiveness is a direct manifestation of advertising. ESL ‘s Top 1 ad received 385 likes, 4 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ESL, helping ESL to grasp the ad data more clearly.