Top Ads on ESL Federal Credit Union
ESL Federal Credit Union Background Introduction:
We provide consistently reliable financial solutions for people and businesses connected to the Rochester area and surrounding communities.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ESL Federal Credit Union has been advertising and marketing on Facebook for many years. And ESL Federal Credit Union has placed 30 of ads on the Facebook platform in the last month. In the past few years,ESL Federal Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ESL Federal Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ESL Federal Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ESL Federal Credit Union.
1.ESL Federal Credit Union Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | ESL Federal Credit Union | ESL Federal Credit Union | ESL Federal Credit Union |
| Page Categories | Credit Union | Credit Union | Credit Union |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
ESL Federal Credit Union Marketing Objectives Analysis:
ESL Federal Credit Union has been operating in Credit Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ESL Federal Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ESL Federal Credit Union Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Account Safety Tips for Members | Here’s What to Know About the Fed’s Recent Activity | ESL Federal Credit Union | Account Safety Tips for ESL Customers | ESL Federal Credit Union |
| Ad Copy Text | no setting | no setting | no setting |
| Link Description | Learn about the latest fraud schemes taking place in our community and what you can do to protect yourself. | Here’s what we know about the latest Fed decision on rates and what questions remain. | Cyber attackers and fraudsters often take advantage of major world events or disasters. Take these necessary actions to protect and safeguard your information from COVID-19 coronavirus fraud schemes. |
| Website Link | www.esl.org | www.esl.org | www.esl.org |
| CTA | LEARN_MORE | ||
| Text Word Count | 0 | 0 | 0 |
| Like | 0 | 0 | 0 |
ESL Federal Credit Union Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ESL Federal Credit Union Top 1 ads got 0 likes. ESL Federal Credit Union uses a sentence with the finishing touch title: “Account Safety Tips for Members”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ESL Federal Credit Union shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ESL Federal Credit Union should continue to optimize the ad content.
3.ESL Federal Credit Union Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-04-14-2020-04-28 | 2019-12-10-2020-04-28 | 2020-03-30-2020-04-28 |
| Landing Page Link | https://www.esl.org/about-us/esl-in-the-news/esl-notifications/fraud-alerts?utm_campaign=Fraud_Alerts&utm_medium=SOC&utm_source=facebook.com&utm_content=page_20200406 | https://www.esl.org/resources-tools/educational-resources/october-fed-rate-decrease?utm_campaign=Rate_Cut&utm_medium=SOC&utm_source=facebook.com&utm_content=article | https://www.esl.org/about-us/esl-in-the-news/esl-notifications/account-safety-tips?utm_campaign=Fraud_COVID&utm_medium=SOC&utm_source=facebook.com&utm_content=articleV2 |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ESL Federal Credit Union are successful.
ESL Federal Credit Union Creative Analysis:
ESL Federal Credit Union placed a Image ad in 2020-04-14-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ESL Federal Credit Union Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | United States | United States | United States |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ESL Federal Credit Union has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ESL Federal Credit Union Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-04-14-2020-04-28 | 2019-12-10-2020-04-28 | 2020-03-30-2020-04-28 |
| During | 15 days | 141 days | 30 days |
| Like | 0 | 0 | 0 |
| Share | 0 | 0 | 0 |
| Comment | 0 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. ESL Federal Credit Union ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ESL Federal Credit Union, helping ESL Federal Credit Union to grasp the ad data more clearly.