Top Ads on ESAB Europe

ESAB Europe Background Introduction:

Welcome Global ESAB fans! ESAB is a world leader in the production of welding and cutting equipment and consumables. Share your ESAB story!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ESAB Europe has been advertising and marketing on Facebook for many years. And ESAB Europe has placed 44 of ads on the Facebook platform in the last month. In the past few years,ESAB Europe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ESAB Europe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ESAB Europe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ESAB Europe.

BigSpy

1.ESAB Europe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ESAB Europe  ESAB Europe  ESAB Europe
Page Categories  Industrial Company  Industrial Company  Industrial Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ESAB Europe Marketing Objectives Analysis: 

ESAB Europe has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ESAB Europe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ESAB Europe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ESAB Europe  REBEL AC/DC Fotografitë e kohështrirjes 
Ad Copy Text  Follow ESAB Europe and get the latest welding news, videos, advice and technical support today!  We made the impossible possible with the first-ever portable, all-process machine, complete with MIG...  Need a high performance welding machine that's suitable for extreme environments? The Aristo 500ix a...
Link Description  N/A  N/A  Need a high performance welding machine that's suitable for extreme environments? The Aristo 500ix and Robust Feed system puts those fears to rest. They are fiercely tested and ready for any job site where fabricators want to reach the next level of productivity improvements or help less experienced welders produce better results. https://www.esab.co.uk/gb/en/products/arc-welding-equipment/tig-equipment-cc/industrial-equipment/rebel-emp-205ic-ac-dc.cfm
Website Link  www.facebook.com  www.esab.co.uk  www.esab.co.uk
CTA  LIKE_PAGE  LEARN_MORE  LEARN_MORE
Text Word Count 95  202  457
Like 9970  428  5196

ESAB Europe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ESAB Europe Top 1 ads got 9970 likes. ESAB Europe uses a sentence with the finishing touch title: “ESAB Europe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ESAB Europe shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ESAB Europe should continue to optimize the ad content.

3.ESAB Europe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-28-2020-06-18  2020-06-02-2020-06-17  2020-06-09-2020-06-14
Landing Page Link  https://www.facebook.com/ESAB.Global.Welding.Cutting/videos/1044103662613888/  https://www.esab.co.uk/gb/en/products/arc-welding-equipment/tig-equipment-cc/industrial-equipment/rebel-emp-205ic-ac-dc.cfm   https://www.esab.co.uk/gb/en/news/latest/esab-launches-high-performance-multi-process-welding-systems-for-extreme-environments.cfm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ESAB Europe are successful.

ESAB Europe Creative Analysis: 

ESAB Europe placed a Video ad in 2020-03-28-2020-06-18, and got 9970 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ESAB Europe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina,Bulgaria,Romania  Tunisia,Algeria  Tunisia
Language  Romanian  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ESAB Europe has the best conversion in Bosnia Hercegovina,Bulgaria,Romania, and can advertise more in Bosnia Hercegovina,Bulgaria,Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ESAB Europe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-28-2020-06-18  2020-06-02-2020-06-17  2020-06-09-2020-06-14
During  83 days  16 days 6 days 
Like  9970  428  5196
Share  451  12  89
Comment  126  3  38

Advertising effectiveness is a direct manifestation of advertising. ESAB Europe ‘s Top 1 ad received 9970 likes, 451 shares, 126 comments in just 83 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ESAB Europe, helping ESAB Europe to grasp the ad data more clearly.