Top Ads on ERCO

ERCO Background Introduction:

The ERCO Light Factory in Lüdenscheid is a leading international specialist in architectural lighting. Disclaimer / Imprint: www.erco.com/imprint

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ERCO has been advertising and marketing on Facebook for many years. And ERCO has placed 34 of ads on the Facebook platform in the last month. In the past few years,ERCO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ERCO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ERCO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ERCO.

BigSpy

1.ERCO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ERCO  ERCO  ERCO
Page Categories  Lighting Store  Motor Vehicle Company  Lighting Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  N/A

ERCO Marketing Objectives Analysis: 

ERCO has been operating in Lighting Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ERCO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ERCO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  קיץ של מבצעים בסניף ארכה נשר  PROMOCIÓN ERCO 
Ad Copy Text  קיץ של מבצעים בסניף ארכה נשר! מחירים מיוחדים על כל המוצ...  ¡Juntos en todo momento! Desde abril aprovecha estos increíbles beneficios que tenemos para ti. ...  ERCO, the Light Factory
Link Description  N/A  N/A  N/A
Website Link  bit.ly  www.facebook.com  www.erco.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 766  147  23
Like 56  569  568

ERCO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ERCO Top 1 ads got 56 likes. ERCO uses a sentence with the finishing touch title: “קיץ של מבצעים בסניף ארכה נשר”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ERCO shared 766 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ERCO should continue to optimize the ad content.

3.ERCO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-02-2020-06-08  2020-03-29-2020-05-14  2020-03-02-2020-03-29
Landing Page Link  https://land.erco.co.il/?utm_source=facebook&utm_medium=post&utm_campaign=spet-24  https://www.facebook.com/ErcoTiresEcuadorOficial/videos/270682297288607/   https://www.erco.com/products/indoor/swf-3circuit/eclipse-7080/en/?utm_campaign=2020_social_media_advertising_engagements_elektroplaner&utm_source=P20F02_en_AU_SG_ME&utm_medium=social-elektroplaner-carousel-ad-fb-ig&utm_content=motiv-eclipse

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ERCO are successful.

ERCO Creative Analysis: 

ERCO placed a Carousel ad in 2020-06-02-2020-06-08, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ERCO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  Saudi Arabia,United Arab Emirates
Language  N/A  Filipino  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ERCO has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ERCO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-08  2020-03-29-2020-05-14  2020-03-02-2020-03-29
During  7 days  47 days 28 days 
Like  56  569  568
Share  11  59  15
Comment  6  58  2

Advertising effectiveness is a direct manifestation of advertising. ERCO ‘s Top 1 ad received 56 likes, 11 shares, 6 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ERCO, helping ERCO to grasp the ad data more clearly.