Top Ads on ERA Arqueologia

ERA Arqueologia Background Introduction:

A ERA é uma empresa focada nos clientes, responsável por grandes descobertas arqueológicas e por importantes processos de conservação e restauro.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ERA Arqueologia has been advertising and marketing on Facebook for many years. And ERA Arqueologia has placed 2 of ads on the Facebook platform in the last month. In the past few years,ERA Arqueologia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ERA Arqueologia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ERA Arqueologia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ERA Arqueologia.

BigSpy

1.ERA Arqueologia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ERA Arqueologia  ERA Arqueologia  ERA Arqueologia
Page Categories  Archaeological Service  Archaeological Service  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

ERA Arqueologia Marketing Objectives Analysis: 

ERA Arqueologia has been operating in Archaeological Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ERA Arqueologia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ERA Arqueologia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Navio Boa Vista 1 - 1 minuto ERA Arqueologia  Os ídolos pré-históricos dos Perdigões - 1 minuto ERA Arqueologia
Ad Copy Text  ERA uma vez, há vários anos, quando arqueólogos da ERA descobriram em Lisboa dois navios com cerc...  Os misteriosos ídolos ou os rostos pré-históricos dos Perdigões, revelados pela ERA num único m...  -
Link Description  N/A  N/A  -
Website Link  www.era-arqueologia.pt  www.facebook.com  -
CTA  LEARN_MORE    -
Text Word Count 116  154  -
Like 171  129  -

ERA Arqueologia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ERA Arqueologia Top 1 ads got 171 likes. ERA Arqueologia uses a sentence with the finishing touch title: “Navio Boa Vista 1 - 1 minuto ERA Arqueologia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ERA Arqueologia shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ERA Arqueologia should continue to optimize the ad content.

3.ERA Arqueologia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  -
Ad Time   2020-04-20-2020-04-24  2019-04-01-2019-04-10  -
Landing Page Link  http://era-arqueologia.pt/  https://www.facebook.com/eraarqueologia/videos/626891951116749/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ERA Arqueologia are successful.

ERA Arqueologia Creative Analysis: 

ERA Arqueologia placed a Video ad in 2020-04-20-2020-04-24, and got 171 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ERA Arqueologia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  -
Language  Portuguese  Portuguese  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ERA Arqueologia has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ERA Arqueologia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-20-2020-04-24  2019-04-01-2019-04-10  -
During  5 days  10 days
Like  171  129  -
Share  91  180  -
Comment  4  4  -

Advertising effectiveness is a direct manifestation of advertising. ERA Arqueologia ‘s Top 1 ad received 171 likes, 91 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ERA Arqueologia, helping ERA Arqueologia to grasp the ad data more clearly.