Top Ads on ENGIE
ENGIE Background Introduction:
Pagina oficiala ENGIE Romania.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ENGIE has been advertising and marketing on Facebook for many years. And ENGIE has placed 188 of ads on the Facebook platform in the last month. In the past few years,ENGIE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ENGIE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ENGIE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ENGIE.
1.ENGIE Top 3 Ads Basic Understanding
|Page Categories||Energy Company||Energy Company||Energy Company|
ENGIE Marketing Objectives Analysis:
ENGIE has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ENGIE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ENGIE Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Engie Gas Start||Engie Gas Start||Engie Gas Start|
|Ad Copy Text||O ofertă care chiar îți face cu ochiul! Cum să-ți închei un contract pentru furnizarea servic...||O ofertă care chiar îți face cu ochiul! Cum să-ți închei un contract pentru furnizarea servic...||Cum să închei un contract pentru furnizarea serviciilor de gaz pe piața liberă? Simplu: pe net! ...|
|Link Description||Pentru că odată cu acest pas s-au născut numeroase mituri și pentru că nu este întotdeauna ușor să găsești răspunsurile corecte la întrebările tale, iată câteva lucruri esențiale:||Pentru că odată cu acest pas s-au născut numeroase mituri și pentru că nu este întotdeauna ușor să găsești răspunsurile corecte la întrebările tale, iată câteva lucruri esențiale:||Pentru că odată cu acest pas s-au născut numeroase mituri și pentru că nu este întotdeauna ușor să găsești răspunsurile corecte la întrebările tale, iată câteva lucruri esențiale:|
|Text Word Count||194||194||146|
ENGIE Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ENGIE Top 1 ads got 57 likes. ENGIE uses a sentence with the finishing touch title: “Engie Gas Start”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ENGIE shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ENGIE should continue to optimize the ad content.
3.ENGIE Top 3 Ads Creative Selection
|Landing Page Link||https://www.engie.ro/liberalizare-gaz/?utm_source=facebook&utm_medium=cpc&utm_campaign=engie_gasstart&utm_term=traffic||https://www.engie.ro/liberalizare-gaz/?utm_source=facebook&utm_medium=cpc&utm_campaign=engie_gasstart&utm_term=traffic||https://www.engie.ro/liberalizare-gaz/?utm_source=facebook&utm_medium=cpc&utm_campaign=engie_gasstart&utm_term=traffic|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ENGIE are successful.
ENGIE Creative Analysis:
ENGIE placed a Image ad in 2020-05-14-2020-06-20, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ENGIE Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ENGIE has the best conversion in Romania, and can advertise more in Romania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ENGIE Top 3 Ads Performance Display
|During||38 days||38 days||31 days|
Advertising effectiveness is a direct manifestation of advertising. ENGIE ‘s Top 1 ad received 57 likes, 14 shares, 18 comments in just 38 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ENGIE, helping ENGIE to grasp the ad data more clearly.