Top Ads on EL ZUR

EL ZUR Background Introduction:

El Zur es un proyecto que ofrece terrenos para el desarrollo inmobiliario de una segunda casa en medio de la naturaleza. Un lugar exclusivo y seguro.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EL ZUR has been advertising and marketing on Facebook for many years. And EL ZUR has placed 3 of ads on the Facebook platform in the last month. In the past few years,EL ZUR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EL ZUR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EL ZUR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EL ZUR.

BigSpy

1.EL ZUR Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EL ZUR  EL ZUR  EL ZUR
Page Categories  Nature Preserve  Nature Preserve  Nature Preserve
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EL ZUR Marketing Objectives Analysis: 

EL ZUR has been operating in Nature Preserve for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EL ZUR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EL ZUR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  EL ZUR  EL ZUR EL ZUR 
Ad Copy Text  ¡El mejor lugar para vivir es en EL ZUR! Estarás rodeado de mucha naturaleza, el canto de las aves...  ¡Diversión y descanso en un mismo lugar! Ven este fin de semana a elegir tu terreno para construir...  ¿Un condominio en medio de la naturaleza? Sí, tu propio hogar en un paraíso incomparable. Amplias...
Link Description  ¡El mejor lugar para vivir es en EL ZUR! Estarás rodeado de mucha naturaleza, el canto de las aves y podrás disfrutar de todas las aventuras que desees. ¿Qué tal una caminata por los senderos, acampar con tu familia, hacer un poco de yoga o un recorrido en bicicleta? Visítanos, estamos en el Km. 47 de la autopista Palín Escuintla. Ingresa al link: http://bit.ly/elzurgt.  ¡Diversión y descanso en un mismo lugar! Ven este fin de semana a elegir tu terreno para construir una casa dentro del bosque. Disfruta del resbaladero de agua, degustación de fruta orgánica y un clima increíble. Te esperamos en el Km. 47 autopista Palín Escuintla a partir de las 11am.  ¿Un condominio en medio de la naturaleza? Sí, tu propio hogar en un paraíso incomparable. Amplias áreas verdes, alejado del ruido de la ciudad con aire fresco y la seguridad que buscas. ¿Qué te parece? Además disfrutarás de esta hermosa casa club. Visítanos, estamos en el Km. 47 de la autopista Palín Escuintla. Haz tu cita ahora entrando al link: http://bit.ly/elzurgt
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 379  292  380
Like 243  48  304

EL ZUR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EL ZUR Top 1 ads got 243 likes. EL ZUR uses a sentence with the finishing touch title: “EL ZUR”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EL ZUR shared 379 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EL ZUR should continue to optimize the ad content.

3.EL ZUR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-18-2020-02-18  2020-01-22-2020-01-23  2019-12-04-2020-01-13
Landing Page Link  https://www.facebook.com/elzur.guatemala/photos/a.998298030274975/2423215194449911/?type=3  https://www.facebook.com/elzur.guatemala/?refid=7&_ft_=adid.23844294447630747:qid.6785168251288225657:mf_story_key.-7487547525551411632:is_sponsored.1:ei.AI@AQJ2Vj0oBVowIbjxbkvXDkHTGC0YkKd-TchvVeqjSVs9mgCcN8eevekM3GrnEcpQEbXJfTJPSKU_YGyKW0u_rzPp:top_level_post_id.2423768561061241:content_owner_id_new.964311750340270:page_id.964311750340270:src.22:photo_id.2423764281061669:story_location.5:story_attachment_style.photo:view_time.1579795091:filter.h_nor:tds_flgs.3:actrs.964311750340270:page_insights.%7B%22964311750340270%22:%7B%22page_id%22:964311750340270,%22actor_id%22:964311750340270,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579731235,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2423768561061241%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:964311750340270,%22page_id%22:964311750340270,%22post_id%22:2423768561061241,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/elzur.guatemala/photos/a.998298030274975/2319701294801302/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EL ZUR are successful.

EL ZUR Creative Analysis: 

EL ZUR placed a Image ad in 2020-02-18-2020-02-18, and got 243 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EL ZUR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EL ZUR has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EL ZUR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-02-18  2020-01-22-2020-01-23  2019-12-04-2020-01-13
During  1 days  2 days 41 days 
Like  243  48  304
Share  16  1  25
Comment  12  0  33

Advertising effectiveness is a direct manifestation of advertising. EL ZUR ‘s Top 1 ad received 243 likes, 16 shares, 12 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EL ZUR, helping EL ZUR to grasp the ad data more clearly.