Top Ads on EKEI

EKEI Background Introduction:

Where streets meet fun. Where urban culture is expressed. Where? ΕΚΕΙ.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EKEI has been advertising and marketing on Facebook for many years. And EKEI has placed 70 of ads on the Facebook platform in the last month. In the past few years,EKEI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EKEI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EKEI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EKEI.

BigSpy

1.EKEI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EKEI  EKEI  EKEI
Page Categories  Dance & Night Club  Dance & Night Club  Dance & Night Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EKEI Marketing Objectives Analysis: 

EKEI has been operating in Dance & Night Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EKEI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EKEI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Issues by the Beach at Bolivar Beach Bar  EKEI Issues at Bolivar Beach Bar every Thursday 
Ad Copy Text  -  Αυτή και κάθε Πέμπτη το EKEI θα βρίσκεται στο Bolivar Beach Bar! I...  Αυτή και κάθε Πέμπτη το EKEI θα βρίσκεται στο Bolivar Beach Bar! I...
Link Description  Fiesta · 198 personas  Αυτή και κάθε Πέμπτη το EKEI θα βρίσκεται στο Bolivar Beach Bar! Issues by the Beach at Bolivar Beach Bar Strictly Party Anthems by: Kris Riot x MNDL x Chino Έλα να παρτάρεις και να χορέψεις σαν να μην σε κοιτάει κανείς σε ένα party δίπλα από τη θάλασσα που θα θυμάσαι μόνο από τα stories. Εδώ έχουμε όλοι Issues.  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  LEARN_MORE  LEARN_MORE
Text Word Count 709  455  452
Like 15  104  48

EKEI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EKEI Top 1 ads got 15 likes. EKEI uses a sentence with the finishing touch title: “Issues by the Beach at Bolivar Beach Bar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EKEI shared 709 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EKEI should continue to optimize the ad content.

3.EKEI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-07-2020-06-16  2020-06-12-2020-06-15  2020-06-07-2020-06-10
Landing Page Link  https://www.facebook.com/ekei.lekka23/?_sref_=905507223297563&refid=28&_ft_=adid.6223442004120:qid.6836106769076758519:mf_story_key.-386894685251212995:is_sponsored.1:ei.AI@AQIhKHxSZDutOtTAFqjqZuDbzM6-PivtmUeBbnSAV1sG3U_whPHJEv9iqLn1NXxlIaqTxHnUnB4m2gTjMvaVS3qD:top_level_post_id.905507226630896:content_owner_id_new.310934622754829:call_to_action_type.EVENT_RSVP:page_id.310934622754829:src.22:story_location.5:story_attachment_style.event:view_time.1591654969:filter.h_nor:tds_flgs.3:actrs.310934622754829:page_insights.%7B%22310934622754829%22:%7B%22page_id%22:310934622754829,%22page_id_type%22:%22page%22,%22actor_id%22:310934622754829,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591613494,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B905507226630896%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:310934622754829,%22page_id%22:310934622754829,%22post_id%22:905507226630896,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/ekei.lekka23/?refid=28&_ft_=adid.6224059847520:qid.6838752827710708431:mf_story_key.7184961665855665236:is_sponsored.1:ei.AI@AQJx9a6qjDFsk1Z67y5xVHcxTGe4idNenhagHwwPrebWpJVzg-83MBdcayTl5HerLHK3PIjbA1SB2WsU12fZSspH:top_level_post_id.908707632977522:content_owner_id_new.310934622754829:call_to_action_type.LEARN_MORE:page_id.310934622754829:src.22:photo_id.908707056310913:story_location.5:story_attachment_style.photo:view_time.1592271070:filter.h_nor:tds_flgs.3:actrs.310934622754829:page_insights.%7B%22310934622754829%22:%7B%22page_id%22:310934622754829,%22page_id_type%22:%22page%22,%22actor_id%22:310934622754829,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591977850,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B908707632977522%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:310934622754829,%22page_id%22:310934622754829,%22post_id%22:908707632977522,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/events/1640627779437214/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EKEI are successful.

EKEI Creative Analysis: 

EKEI placed a Image ad in 2020-06-07-2020-06-16, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EKEI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Italian  Greek  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EKEI has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EKEI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-16  2020-06-12-2020-06-15  2020-06-07-2020-06-10
During  10 days  4 days 4 days 
Like  15  104  48
Share  0  0  1
Comment  0  1  3

Advertising effectiveness is a direct manifestation of advertising. EKEI ‘s Top 1 ad received 15 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EKEI, helping EKEI to grasp the ad data more clearly.