Top Ads on EIGHT & BOB

EIGHT & BOB Background Introduction:

Niche perfume & Lifestyle brand

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EIGHT & BOB has been advertising and marketing on Facebook for many years. And EIGHT & BOB has placed 125 of ads on the Facebook platform in the last month. In the past few years,EIGHT & BOB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EIGHT & BOB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EIGHT & BOB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EIGHT & BOB.

BigSpy

1.EIGHT & BOB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EIGHT & BOB  EIGHT & BOB  EIGHT & BOB
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

EIGHT & BOB Marketing Objectives Analysis: 

EIGHT & BOB has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EIGHT & BOB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EIGHT & BOB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mémoires de Mustique  Annicke 3 Robert F. Kennedy Special Edition 
Ad Copy Text  A tribute to the magic of the unique Caribbean island of Mustique. –  no setting  no setting
Link Description  100 ml  100 ml  50 ml
Website Link  eightandbob.com  eightandbob.com  eightandbob.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 70  0  0
Like 0  0  0

EIGHT & BOB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EIGHT & BOB Top 1 ads got 0 likes. EIGHT & BOB uses a sentence with the finishing touch title: “Mémoires de Mustique”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EIGHT & BOB shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EIGHT & BOB should continue to optimize the ad content.

3.EIGHT & BOB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-17-2020-06-17  2020-06-17-2020-06-17
Landing Page Link  https://eightandbob.com/collections/for-him/products/memoires-de-mustique?fbclid=IwAR230Jh-ixLQwyABFPI3bYibpIojxZVYv5DcMLT6RhbKDnSOkkk4Kty2OPE  https://eightandbob.com/collections/for-her/products/annicke-3   https://eightandbob.com/products/the-original-special-edition-50-ml

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EIGHT & BOB are successful.

EIGHT & BOB Creative Analysis: 

EIGHT & BOB placed a Image ad in 2020-06-16-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EIGHT & BOB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Italy  Italy
Language  Turkish  Turkish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EIGHT & BOB has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EIGHT & BOB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-17-2020-06-17  2020-06-17-2020-06-17
During  3 days  1 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. EIGHT & BOB ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EIGHT & BOB, helping EIGHT & BOB to grasp the ad data more clearly.