Top Ads on EIGER

EIGER Background Introduction:


Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EIGER has been advertising and marketing on Facebook for many years. And EIGER has placed 148 of ads on the Facebook platform in the last month. In the past few years,EIGER has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EIGER on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EIGER. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EIGER.


1.EIGER Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Outdoor Equipment Store  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

EIGER Marketing Objectives Analysis: 

EIGER has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EIGER best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EIGER Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eiger Diskon Hingga 40%  N/A N/A 
Ad Copy Text  HEY JUNE! • Sambut meriah bulan Juni dengan promo menarik dari EIGER, diskon hingga 40% + ekstra d...  no setting  no setting
Link Description  Default Description  N/A  N/A
Website Link
Text Word Count 240  0  0
Like 548  0  0

EIGER Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EIGER Top 1 ads got 548 likes. EIGER uses a sentence with the finishing touch title: “Eiger Diskon Hingga 40%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EIGER shared 240 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EIGER should continue to optimize the ad content.

3.EIGER Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-04-2020-06-14  2020-06-05-2020-06-09  2020-06-05-2020-06-09
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EIGER are successful.

EIGER Creative Analysis: 

EIGER placed a Image ad in 2020-06-04-2020-06-14, and got 548 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EIGER Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  German  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EIGER has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EIGER Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-14  2020-06-05-2020-06-09  2020-06-05-2020-06-09
During  11 days  5 days 5 days 
Like  548  0  0
Share  0  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. EIGER ‘s Top 1 ad received 548 likes, 0 shares, 5 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EIGER, helping EIGER to grasp the ad data more clearly.