Top Ads on EFG Hermes

EFG Hermes Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EFG Hermes has been advertising and marketing on Facebook for many years. And EFG Hermes has placed 40 of ads on the Facebook platform in the last month. In the past few years,EFG Hermes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EFG Hermes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EFG Hermes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EFG Hermes.


1.EFG Hermes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EFG Hermes  EFG Hermes  EFG Hermes
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EFG Hermes Marketing Objectives Analysis: 

EFG Hermes has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EFG Hermes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EFG Hermes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CSR: Citizenship  EFG Hermes EFG Hermes 
Ad Copy Text  We at the EFG Hermes Foundation, we strive to ensure that our social development initiatives are sus...  EFG Hermes #Securities #Brokerage #Rankings in #Amman for May 2020 and YTD.  EFG Hermes #Securities #Brokerage #Rankings in #DFM for May 2020 and YTD.
Link Description  N/A  EFG Hermes #Securities #Brokerage #Rankings in #Amman for May 2020 and YTD.  EFG Hermes #Securities #Brokerage #Rankings in #DFM for May 2020 and YTD.
Website Link
Text Word Count 440  75  73
Like 1236  49  30

EFG Hermes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EFG Hermes Top 1 ads got 1236 likes. EFG Hermes uses a sentence with the finishing touch title: “CSR: Citizenship”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EFG Hermes shared 440 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EFG Hermes should continue to optimize the ad content.

3.EFG Hermes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-20  2020-06-09-2020-06-15  2020-06-08-2020-06-09
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:112942608854905,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591867753,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1599003863582098%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:112942608854905,%22page_id%22:112942608854905,%22post_id%22:1599003863582098,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EFG Hermes are successful.

EFG Hermes Creative Analysis: 

EFG Hermes placed a Video ad in 2020-06-10-2020-06-20, and got 1236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EFG Hermes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EFG Hermes has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EFG Hermes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-09-2020-06-15  2020-06-08-2020-06-09
During  11 days  7 days 2 days 
Like  1236  49  30
Share  166  2  1
Comment  22  2  2

Advertising effectiveness is a direct manifestation of advertising. EFG Hermes ‘s Top 1 ad received 1236 likes, 166 shares, 22 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EFG Hermes, helping EFG Hermes to grasp the ad data more clearly.