Top Ads on EFFICYCLE

EFFICYCLE Background Introduction:

EFFICYCLE déniche des initiatives qui ont du sens pour vous fournir une source de motiv’action !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EFFICYCLE has been advertising and marketing on Facebook for many years. And EFFICYCLE has placed 45 of ads on the Facebook platform in the last month. In the past few years,EFFICYCLE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EFFICYCLE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EFFICYCLE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EFFICYCLE.

BigSpy

1.EFFICYCLE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EFFICYCLE  EFFICYCLE  EFFICYCLE
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

EFFICYCLE Marketing Objectives Analysis: 

EFFICYCLE has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EFFICYCLE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EFFICYCLE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La Ruche qui dit Oui ! : pour une alimentation locale et une agriculture durable  BlaBlaCar : le pari de la mobilité partagée L’INCREVABLE : la machine à laver qui dure 50 ans 
Ad Copy Text  no setting  no setting  no setting
Link Description  Connecter producteurs et consommateurs Avant La Ruche qui dit Oui !, il y a d'abord eu Guilhem Chéron, un designer…  Optimiser le remplissage des voitures Le concept de BlaBlaCar est né sur le siège passager d'une Honda Civic, un jour…  Do It Yourself contre obsolescence programmée Enfant déjà, Julien Phedyaeff se prêtait volontiers au jeu du montage/démontage d'objets. Une passion…
Website Link  www.efficycle.fr  www.efficycle.fr  www.efficycle.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

EFFICYCLE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EFFICYCLE Top 1 ads got 0 likes. EFFICYCLE uses a sentence with the finishing touch title: “La Ruche qui dit Oui ! : pour une alimentation locale et une agriculture durable”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EFFICYCLE shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EFFICYCLE should continue to optimize the ad content.

3.EFFICYCLE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-16  2020-06-12-2020-06-16  2020-05-27-2020-06-16
Landing Page Link  https://www.efficycle.fr/la-ruche-qui-dit-oui-pour-une-alimentation-locale-et-une-agriculture-durable/  https://www.efficycle.fr/blablacar-le-pari-de-la-mobilite-partagee/   https://www.efficycle.fr/l-increvable-la-machine-a-laver-qui-dure-50-ans/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EFFICYCLE are successful.

EFFICYCLE Creative Analysis: 

EFFICYCLE placed a Image ad in 2020-05-28-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EFFICYCLE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EFFICYCLE has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EFFICYCLE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-16  2020-06-12-2020-06-16  2020-05-27-2020-06-16
During  20 days  5 days 21 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. EFFICYCLE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EFFICYCLE, helping EFFICYCLE to grasp the ad data more clearly.