Top Ads on EF France - Séjour Linguistique

EF France - Séjour Linguistique Background Introduction:

Leader mondial de l'éducation à l'international. Séjours linguistiques et études à l'étranger. 52 Campus EF Internationaux de Langues. https://www.ef.fr/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EF France - Séjour Linguistique has been advertising and marketing on Facebook for many years. And EF France - Séjour Linguistique has placed 107 of ads on the Facebook platform in the last month. In the past few years,EF France - Séjour Linguistique has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EF France - Séjour Linguistique on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EF France - Séjour Linguistique. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EF France - Séjour Linguistique.

BigSpy

1.EF France - Séjour Linguistique Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EF France - Séjour Linguistique  EF France - Séjour Linguistique  EF France - Séjour Linguistique
Page Categories  Language School  Language School  Language School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EF France - Séjour Linguistique Marketing Objectives Analysis: 

EF France - Séjour Linguistique has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EF France - Séjour Linguistique best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EF France - Séjour Linguistique Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pars 6, 9, 11 mois à l'étranger en sept. 2020  Un séjour linguistique en Europe cet été ? Testez gratuitement votre niveau d'anglais 
Ad Copy Text  Année de césure à l'étranger : les inscriptions sont ouvertes pour sept. 2020 ! Découvre une no...  -  Qui parle le mieux anglais ?
Link Description  N/A  N/A  
Website Link  www.ef.fr  www.ef.fr  www.ef.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 246  192  28
Like 2  25  157

EF France - Séjour Linguistique Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EF France - Séjour Linguistique Top 1 ads got 2 likes. EF France - Séjour Linguistique uses a sentence with the finishing touch title: “Pars 6, 9, 11 mois à l'étranger en sept. 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EF France - Séjour Linguistique shared 246 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EF France - Séjour Linguistique should continue to optimize the ad content.

3.EF France - Séjour Linguistique Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-08-2020-06-10  2020-06-04-2020-06-08  2020-05-19-2020-05-28
Landing Page Link  https://www.ef.fr/aya/brochure/?utm_source=fb&utm_medium=cpc&utm_campaign=FR_lkl-bkn_1624_APP-all&utm_content=FBFR_APP_T_LKL-BKN_BR_PROD_Gapyear_Sep2020-v&source=007932,FBFR_APP_T_LKL-BKN_BR_PROD_Gapyear_Sep2020-v  https://www.ef.fr/ils/brochure/v4/   https://www.ef.fr/olts/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EF France - Séjour Linguistique are successful.

EF France - Séjour Linguistique Creative Analysis: 

EF France - Séjour Linguistique placed a Video ad in 2020-06-08-2020-06-10, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EF France - Séjour Linguistique Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  N/A  Morocco
Language  French  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EF France - Séjour Linguistique has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EF France - Séjour Linguistique Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-10  2020-06-04-2020-06-08  2020-05-19-2020-05-28
During  3 days  5 days 10 days 
Like  2  25  157
Share  0  1  24
Comment  0  1  101

Advertising effectiveness is a direct manifestation of advertising. EF France - Séjour Linguistique ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EF France - Séjour Linguistique, helping EF France - Séjour Linguistique to grasp the ad data more clearly.