Top Ads on EE

EE Background Introduction:

We're EE, the UK's fastest 4G network Welcome to our official Facebook page! We’re here to help from 7am-11pm (weekends 8am-8pm).

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EE has been advertising and marketing on Facebook for many years. And EE has placed 16429 of ads on the Facebook platform in the last month. In the past few years,EE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EE.

BigSpy

1.EE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EE  EE  EE
Page Categories  Tools/Equipment  College & University  Electronics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EE Marketing Objectives Analysis: 

EE has been operating in Tools/Equipment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stokker Eesti  Eesti Maaülikool/Estonian University of Life Sciences iPhone 11 │iPhone 11 Pro │Pro Max 
Ad Copy Text  Jõulised jaapani traktorid 5 aastase garantiiga, Sulle. Põllule, lauta, tänavale, parki, hobuseka...  Maaülikool on paljude noorte teadlik valik. Perspektiivikad erialad ja meeldejääv tudengielu. Vaa...  ???? ელიტ ელექტრონიქსში Apple-ს ბოლო თაობის ...
Link Description  N/A  N/A  განსაკუთრებული პირობები
Website Link  www.stokker.ee  www.emu.ee  ee.ge
CTA  GET_OFFER  LEARN_MORE  LEARN_MORE
Text Word Count 387  149  558
Like 33  2  277

EE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EE Top 1 ads got 33 likes. EE uses a sentence with the finishing touch title: “Stokker Eesti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EE shared 387 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EE should continue to optimize the ad content.

3.EE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-07-2020-06-20  2020-05-14-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.stokker.ee/maincat/agri/pollumajandustehnika?utm_campaign=stokker_agri_kubota_5a&utm_medium=banner&utm_source=facebook&utm_content=carousel&utm_term=stokker&fbclid=IwAR2rWAgz_ec-D5PqRchjgl4E7uDztEEZks7uUwZsjdn16OOOiDVNLHy_u4E  http://www.emu.ee/sisseastujale/?utm_source=facebook&utm_medium=cpc&utm_campaign=sisseastumine&utm_content=feed_ad1   https://ee.ge/mobiluri-telefonebi-da-aqsesuarebi/mobiluri-telefoni/apple-iphone-11-64gb-black-as

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EE are successful.

EE Creative Analysis: 

EE placed a Carousel ad in 2020-06-07-2020-06-20, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Estonia  Georgia
Language  Norwegian  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EE has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-05-14-2020-06-20  2020-06-14-2020-06-20
During  14 days  38 days 7 days 
Like  33  2  277
Share  1  0  18
Comment  2  0  23

Advertising effectiveness is a direct manifestation of advertising. EE ‘s Top 1 ad received 33 likes, 1 shares, 2 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EE, helping EE to grasp the ad data more clearly.