Top Ads on EDF Energy

EDF Energy Background Introduction:

Official EDF Energy Facebook page. Like it, and we’ll keep you up-to-date with things we’re doing to help you feel better about your energy. You can also send us your customer service questions (please do not post personal details)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EDF Energy has been advertising and marketing on Facebook for many years. And EDF Energy has placed 21 of ads on the Facebook platform in the last month. In the past few years,EDF Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EDF Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EDF Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EDF Energy.


1.EDF Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EDF Energy  EDF Energy  EDF Energy
Page Categories  Public Utility Company  Other  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EDF Energy Marketing Objectives Analysis: 

EDF Energy has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EDF Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EDF Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pay less for your energy.  Generation Electric: Powering the nation. Complete Your Quote Today 
Ad Copy Text  Want to pay less for your energy? Get a quote from EDF to see how much you could save.  As the UK’s largest generator of low-carbon electricity, we're here to help you. From driving elec...  Don't forget to switch - If you have an EV you could save up to £310 on your electricity with GoEle...
Link Description  N/A  N/A  Just for electric car drivers
Website Link
Text Word Count 86  147  115
Like 138  625  3

EDF Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EDF Energy Top 1 ads got 138 likes. EDF Energy uses a sentence with the finishing touch title: “Pay less for your energy.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EDF Energy shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EDF Energy should continue to optimize the ad content.

3.EDF Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-21-2020-06-07  2020-04-29-2020-05-30  2020-05-27-2020-05-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EDF Energy are successful.

EDF Energy Creative Analysis: 

EDF Energy placed a Image ad in 2020-05-21-2020-06-07, and got 138 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EDF Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom,Moldavia  United Kingdom
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EDF Energy has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EDF Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-07  2020-04-29-2020-05-30  2020-05-27-2020-05-29
During  18 days  32 days 3 days 
Like  138  625  3
Share  14  38  0
Comment  55  73  3

Advertising effectiveness is a direct manifestation of advertising. EDF Energy ‘s Top 1 ad received 138 likes, 14 shares, 55 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EDF Energy, helping EDF Energy to grasp the ad data more clearly.