Top Ads on ECPI University

ECPI University Background Introduction:

Welcome to the official ECPI University Facebook page. We invite you to share and connect with us! Visit: https://www.ecpi.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ECPI University has been advertising and marketing on Facebook for many years. And ECPI University has placed 116 of ads on the Facebook platform in the last month. In the past few years,ECPI University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ECPI University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ECPI University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ECPI University.

BigSpy

1.ECPI University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ECPI University  ECPI University  ECPI University
Page Categories  Campus Building  Campus Building  Campus Building
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ECPI University Marketing Objectives Analysis: 

ECPI University has been operating in Campus Building for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ECPI University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ECPI University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mechatronics Degree - Start Now  Accelerated Cyber and Information Security Technology Degree 12 Months to a New Career 
Ad Copy Text  The world is becoming automated. Be ahead of the change with a Degree in Mechatronics.  Interested in a fast-paced and exciting career? Learn more about ECPI University's Cyber and Informa...  Limited Opportunities at Work? How about a Bachelor's in Cybersecurity in Just 12 Months?
Link Description  Become an Engineering Technologist, earn your bachelor’s degree in Engineering Technology from ECPI University in as little as 2.5 years!  N/A  Earn a Second Degree
Website Link  explore.ecpi.edu  explore.ecpi.edu  explore.ecpi.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 86  132  89
Like 0  5  1

ECPI University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ECPI University Top 1 ads got 0 likes. ECPI University uses a sentence with the finishing touch title: “Mechatronics Degree - Start Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ECPI University shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ECPI University should continue to optimize the ad content.

3.ECPI University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-15-2020-06-17  2020-05-28-2020-06-09  2020-05-09-2020-05-12
Landing Page Link  https://explore.ecpi.edu/programs/technology/engineering/index.php  https://explore.ecpi.edu/programs/technology/cyber-network-security/index.php?cmpid=DISFBPRST&utm_source=facebook&utm_medium=banner&utm_campaign=ECPI_Ground_Technology&fbcn=ECPI_Ground_Technology&fbasn=ECPI_Ground_Technology+-+Cybersecurity+-+Lookalike_Enrolls&source=fb&fbap=Facebook_Mobile_Feed&campaign_name=ECPI_Ground_Technology&adset_name=ECPI_Ground_Technology+-+Cybersecurity+-+Lookalike_Enrolls&ad_name=ECPI_Ground_Technology_Cybersecurity+-+Lookalike_Enrolls+-+Dynamic   https://explore.ecpi.edu/programs/technology/accelerated-cyber-information-security/index.php?cmpid=DISFBPRST&utm_source=facebook&utm_medium=banner&utm_campaign=ECPI_Ground_Bach+to+Bach&fbcn=ECPI_Ground_Bach+to+Bach&fbasn=ECPI_Ground_Bach+to+Bach+-+Technology_Cybersecurity+-+Interests+-+Norfolk&source=fb&fbap=Facebook_Mobile_Feed&campaign_name=ECPI_Ground_Bach+to+Bach&adset_name=ECPI_Ground_Bach+to+Bach+-+Technology_Cybersecurity+-+Interests+-+Norfolk&ad_name=ECPI_Core_Technology+-+Bach+to+Bach+-+Cybersecurity+-+Interests

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ECPI University are successful.

ECPI University Creative Analysis: 

ECPI University placed a Image ad in 2020-06-15-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ECPI University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Iraq  United States,Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ECPI University has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ECPI University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-05-28-2020-06-09  2020-05-09-2020-05-12
During  3 days  13 days 4 days 
Like  0  5  1
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ECPI University ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ECPI University, helping ECPI University to grasp the ad data more clearly.