Top Ads on ECOSHOP

ECOSHOP Background Introduction:

De tweedehands markten van Vlaanderen. Les dépôts-ventes flamands.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ECOSHOP has been advertising and marketing on Facebook for many years. And ECOSHOP has placed 50 of ads on the Facebook platform in the last month. In the past few years,ECOSHOP has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ECOSHOP on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ECOSHOP. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ECOSHOP.


1.ECOSHOP Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Shopping & Retail  Vintage Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

ECOSHOP Marketing Objectives Analysis: 

ECOSHOP has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ECOSHOP best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ECOSHOP Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ENVIO GRATIS  Actiecode: 44D 838 Gerant/Verkoper Ecoshop leuven 
Ad Copy Text  Triplica tu sesión en el gimnasio con esta camiseta: - Aumenta la temperatura corporal ✔ - Da f...  Profiteer t/m 30-3-20 van een € 10 waardebon* bij je bestelling in de Waschbär Eco-Shop! Jouw ac...  - Ben je commercieel, enthousiast, stipt en correct? Kan je zelfstandig werken, ook ALTIJD op zaterd...
Link Description  ULTIMAS UNIDADES  Duurzame natuurmode en milieuvriendelijke biologische producten van Waschbär voor elke dag. Bewezen ecokwaliteit en sociaalverantwoord geproduceerd!  Louvain · Temps plein
Website Link
Text Word Count 250  117  389
Like 4  9  66

ECOSHOP Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ECOSHOP Top 1 ads got 4 likes. ECOSHOP uses a sentence with the finishing touch title: “ENVIO GRATIS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ECOSHOP shared 250 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ECOSHOP should continue to optimize the ad content.

3.ECOSHOP Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-08  2020-03-19-2020-03-21  2020-01-14-2020-01-29
Landing Page Link,%22actor_id%22:279125938789,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579091779,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157072869438790%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:279125938789,%22page_id%22:279125938789,%22post_id%22:10157072869438790,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ECOSHOP are successful.

ECOSHOP Creative Analysis: 

ECOSHOP placed a Image ad in 2020-06-03-2020-06-08, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ECOSHOP Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  N/A
Language  German  Dutch  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ECOSHOP has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ECOSHOP Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-08  2020-03-19-2020-03-21  2020-01-14-2020-01-29
During  6 days  3 days 16 days 
Like  4  9  66
Share  1  0  7
Comment  1  1  2

Advertising effectiveness is a direct manifestation of advertising. ECOSHOP ‘s Top 1 ad received 4 likes, 1 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ECOSHOP, helping ECOSHOP to grasp the ad data more clearly.