Top Ads on ECA So Cal

ECA So Cal Background Introduction:

ECA, since 1976 has served underground and heavy construction professionals in Southern California providing leadership and education on important issues.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ECA So Cal has been advertising and marketing on Facebook for many years. And ECA So Cal has placed 34 of ads on the Facebook platform in the last month. In the past few years,ECA So Cal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ECA So Cal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ECA So Cal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ECA So Cal.

BigSpy

1.ECA So Cal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ECA So Cal  ECA So Cal  ECA So Cal
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

ECA So Cal Marketing Objectives Analysis: 

ECA So Cal has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ECA So Cal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ECA So Cal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Regulators Never Sleep  Federal Recovery Plan A Boost to ECA Members Should You Scale or Hold Back Projects in Response to COVID-19? 
Ad Copy Text  no setting  no setting  no setting
Link Description  State regulators are still open for business and toiling away (albeit some of them in their PJs at their home office) to develop new and more expensive regulations. The California Air Resources Board (CARB) is a good example. They are going full tilt on new off-road equipment rules, including more e...  As you read this, the massive ,federal COVID-19 recovery plan is making its way through bureaucracy into the hands of American families, and soon, this program could be a big help to most ECA members. While the media described the plan as a $2.2 trillion package, President Trump, when signing the bi...  Coronavirus Impacts to The Construction Industry The impact of the novel coronavirus (COVID – 19) on the daily lives of Americans has been brought into even sharper focus. In an effort to avoid a dramatic spike in the growth of the virus, as was experienced in Italy and Iran, public health
Website Link  ecasocal.org  ecasocal.org  ecasocal.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

ECA So Cal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ECA So Cal Top 1 ads got 0 likes. ECA So Cal uses a sentence with the finishing touch title: “Regulators Never Sleep”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ECA So Cal shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ECA So Cal should continue to optimize the ad content.

3.ECA So Cal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-05-19-2020-06-20  2020-06-08-2020-06-20
Landing Page Link  https://ecasocal.org/regulators-never-sleep/  https://ecasocal.org/federal-recovery-plan-a-boost-to-eca-members/   https://ecasocal.org/should-you-scale-or-hold-back-projects-in-response-to-covid-19/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ECA So Cal are successful.

ECA So Cal Creative Analysis: 

ECA So Cal placed a Image ad in 2020-06-08-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ECA So Cal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ECA So Cal has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ECA So Cal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-19-2020-06-20  2020-06-08-2020-06-20
During  13 days  33 days 13 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ECA So Cal ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ECA So Cal, helping ECA So Cal to grasp the ad data more clearly.