EA SPORTS FIFA Background Introduction:

ESRB Rating: Rated E for Everyone. Welcome to the official Facebook page for EA SPORTS FIFA. Learn more about FIFA 19:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EA SPORTS FIFA has been advertising and marketing on Facebook for many years. And EA SPORTS FIFA has placed 359 of ads on the Facebook platform in the last month. In the past few years,EA SPORTS FIFA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EA SPORTS FIFA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EA SPORTS FIFA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EA SPORTS FIFA.


1.EA SPORTS FIFA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Video Game  Games/Toys  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

EA SPORTS FIFA Marketing Objectives Analysis: 

EA SPORTS FIFA has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EA SPORTS FIFA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EA SPORTS FIFA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  นายฮ้อยชวนมาร่วมปาร์ตี้ ครบรอบ 2 ปี FIFA Online 4  N/A EA Sports FIFA Online 4 Vietnam 
Ad Copy Text  นายฮ้อยชวนร่วมสนุกกับมหกรรมครบรอบ ...  no setting   GÓI BP CHÀO MỪNG MÙA BEST OF EUROPE ➡️ Xem chi tiết tại:
Link Description  N/A  N/A   GÓI BP CHÀO MỪNG MÙA BEST OF EUROPE ➡️ Xem chi tiết tại: ➡️ Thời gian bán: 15/06 – 25/06 Với 200 FC, các HLV sẽ nhận ngay 350 triệu BP và có cơ hội nhận thêm tới 1 tỷ 5 BP nữa từ Gói BP may mắn. Đây là một gói vật phẩm bổ sung tài chính rất đáng đầu tư vào thời điểm hiện tại. ⚽️ Các HLV sẽ nhận được tất cả vật phẩm dưới đây: - 350,000,000 BP - BP may mắn (50M - 1B BP) - BP may mắn (50M - 500M BP) #FIFAOnline4
Website Link
Text Word Count 1636  0  573
Like 2020  0  1526

EA SPORTS FIFA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EA SPORTS FIFA Top 1 ads got 2020 likes. EA SPORTS FIFA uses a sentence with the finishing touch title: “นายฮ้อยชวนมาร่วมปาร์ตี้ ครบรอบ 2 ปี FIFA Online 4 ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EA SPORTS FIFA shared 1636 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EA SPORTS FIFA should continue to optimize the ad content.

3.EA SPORTS FIFA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-04-22-2020-06-20  2020-06-15-2020-06-16
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:198483360302297,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592276348,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1737766826373935%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:198483360302297,%22page_id%22:198483360302297,%22post_id%22:1737766826373935,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EA SPORTS FIFA are successful.

EA SPORTS FIFA Creative Analysis: 

EA SPORTS FIFA placed a Video ad in 2020-06-15-2020-06-20, and got 2020 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EA SPORTS FIFA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Brazil  Vietnam
Language  Thai  N/A  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EA SPORTS FIFA has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EA SPORTS FIFA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-04-22-2020-06-20  2020-06-15-2020-06-16
During  6 days  60 days 2 days 
Like  2020  0  1526
Share  43  0  3
Comment  35  0  67

Advertising effectiveness is a direct manifestation of advertising. EA SPORTS FIFA ‘s Top 1 ad received 2020 likes, 43 shares, 35 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EA SPORTS FIFA, helping EA SPORTS FIFA to grasp the ad data more clearly.