Top Ads on E.Leclerc

E.Leclerc Background Introduction:

Bienvenue sur la page officielle de l’Enseigne E.Leclerc : chez E.Leclerc, vous savez que vous achetez moins cher !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

E.Leclerc has been advertising and marketing on Facebook for many years. And E.Leclerc has placed 232 of ads on the Facebook platform in the last month. In the past few years,E.Leclerc has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for E.Leclerc on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for E.Leclerc. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from E.Leclerc.

BigSpy

1.E.Leclerc Top 3 Ads Basic Understanding

   top1  top2  top3
Name  E.Leclerc  E.Leclerc  E.Leclerc
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

E.Leclerc Marketing Objectives Analysis: 

E.Leclerc has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. E.Leclerc best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.E.Leclerc Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  E.Leclerc  E.Leclerc Florence Martel 
Ad Copy Text  Découvrez les offres de la semaine à prix E.Leclerc pour vous aider à renforcer votre budget Off...  Découvrez les offres à prix E.Leclerc pour vous aider à renforcer votre budget. Offres valables d...  [RECETTES] : L’été approche, il est temps de revisiter les classiques sucrés avec la r...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 182  263  223
Like 341  192  2

E.Leclerc Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. E.Leclerc Top 1 ads got 341 likes. E.Leclerc uses a sentence with the finishing touch title: “E.Leclerc”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. E.Leclerc shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. E.Leclerc should continue to optimize the ad content.

3.E.Leclerc Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N30406.160665FACEBOOKFR/B24290333.275085395;dc_trk_aid=469644082;dc_trk_cid=133483695;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2Lh6oe9s-aC3kcMvEw1aB_CJmDnIquVzlGndO5BIAcVY-C2ZMYkS_owE8  https://ad.doubleclick.net/ddm/trackclk/N30406.160665FACEBOOKFR/B24290333.275433516;dc_trk_aid=469644085;dc_trk_cid=133483695;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3gTKFzcU2g1hahUlHA_CTpb8FWkEllpr05FD5M572Yh-v6wMTlyq_y6R4   https://www.facebook.com/E.Leclerc/?_vref_=3059763824110360&refid=28&_ft_=adid.6184242296307:qid.6836660125250939232:mf_story_key.7059185154878491380:is_sponsored.1:ei.AI@AQK8fkXWyvaKGewMOTnZl2Q-jow5rLFBGT3ANtWOZwoJqh0RzJvRtRecTB6aaPGGlCGWVridVkf-5hwEMSvG1BG4:top_level_post_id.3521913294505020:content_owner_id_new.480418118654568:call_to_action_type.LEARN_MORE:page_id.480418118654568:src.22:photo_id.3059763824110360:story_location.5:story_attachment_style.rich_media:view_time.1591783759:filter.h_nor:tds_flgs.3:actrs.480418118654568:page_insights.%7B%22480418118654568%22:%7B%22page_id%22:480418118654568,%22page_id_type%22:%22page%22,%22actor_id%22:480418118654568,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591353185,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3521913294505020%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:480418118654568,%22page_id%22:480418118654568,%22post_id%22:3521913294505020,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by E.Leclerc are successful.

E.Leclerc Creative Analysis: 

E.Leclerc placed a Carousel ad in 2020-06-10-2020-06-20, and got 341 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.E.Leclerc Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France,Morocco  France
Language  French  French  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

E.Leclerc has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.E.Leclerc Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-10-2020-06-20  2020-06-04-2020-06-20
During  11 days  11 days 17 days 
Like  341  192  2
Share  8  2  667
Comment  12  1  214

Advertising effectiveness is a direct manifestation of advertising. E.Leclerc ‘s Top 1 ad received 341 likes, 8 shares, 12 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for E.Leclerc, helping E.Leclerc to grasp the ad data more clearly.